Cubio introduces messaging with ‘wow’ effect

Mobile World Congress 2011, Barcelona, Spain –


Nokia Siemens Networks supports service with cloud-based, easy to configure platform

* Cloud platform integrates social media, SMS, voice and email
* Showcased at Mobile World Congress 2011, along with other Nokia Siemens Networks cloud-based platforms

Cubio, a mobile virtual network operator (MVNO) in Finland, will soon enable its customers, whether consumers, small and medium size businesses (SMEs) or other communications service providers, to enrich the way they communicate with their contacts. The company has selected a cloud-based messaging platform from Nokia Siemens Networks, on top of which they are building applications that help their different customer segments take full advantage of multiple communication channels.

For SMEs, Cubio will offer a customer service solution that ensures no customer call goes unanswered and thus helps to improve the SME’s image when all lines are busy. SMEs can easily subscribe for an interactive voice response (IVR), configure the service via a web portal and guarantee that all customer service calls receive a customized message whether an answer from a call center operator or an automatic service response.

Consumers can use the messaging service to ensure that even if they are not available to take the call, their friends receive a personalized answer via their preferred channel, for example, Plaxo, Twitter, SMS, or email.

“When you first use this application it makes people go ‘wow!’. It makes us a much more attractive partner for business customers, especially small and medium sized enterprises. It will also provide a platform for us to further develop our contextual and proactive content and messaging services. Our ambition is to provide more personalized services with local relevance to our end-user segments,” said Harry Järn, CEO, Cubio. “We will use the configurable messaging service platform of Nokia Siemens Networks as a key element in the Cubio 2.0 portfolio to delight our customers.”

The beauty of cloud-based platform is that since it resides in the internet there is no time-consuming integration in the network and it requires only limited upfront capital expenditure. It enables the quick and easy creation and launch of new applications. For example, it will take only a few minutes for Cubio’s SME customers to register on the portal and use pre-defined templates for their customer centric messaging service that ensures all callers receive a response.

“The simplicity in setting up the service helps operators to focus on innovation and new business segmentation that enables them to generate new revenue and growth opportunities,” said Amir Lahat, head of new business ventures at Nokia Siemens Networks. “Our goal in Startups at Nokia Siemens Networks is to offer innovative cloud-based solutions that help our customers compete in the rapidly changing market. We believe our willingness to create applications together with them ensures better relevance and localization options.”

The ‘as a Service’ business model is attractive for SMEs, because it means they pay as they go. In addition, the ease of setting up and using the service will appeal to both SMEs and consumers alike. There is no need for commercial negotiations or technical efforts for the end users. They can simply subscribe the service from a service provider and accept with ‘one-click’ that the application connects with their social media channels.

Cubio is an example of the kind of new player entering the market and complementing the services of traditional telecom operators. The new messaging service will not only bring new revenue to the MVNO, it will help the host operator maximize the use of its network.

At Mobile World Congress 2011, Fira de Barcelona, 14 – 17 February, Nokia Siemens Networks will showcase the new messaging platform along with other new cloud based solutions. These include

* cloud based Value Added Service as a Service;
* a connectivity trading marketplace that helps operators to sell and buy connectivity and capacity on-demand;
* a telco asset marketplace, which enables the operators to safely expose their telco assets, such as charging, billing, location information, to the developer communities; and
* a machine-to-machine platform based on cloud.

Customers, press and analysts are welcome to see the solutions at Nokia Siemens Networks’ Experience Center in Hall 8, C01.

About Cubio

Oy Cubio Communications Ltd is based in Finland and is the oldest independent virtual service provider in the market. Cubio is currently undergoing complete reorganization with new ownership structure, strategy and leadership team. The new strategy is strongly focused on “next generation” of value added services. This configurable messaging platform with Nokia Siemens Networks is one of the first implementations of these services.

Cubio offers their customers high quality voice, internet and data services. Cubio serves thousands of enterprises and tens of thousands of consumer customers. Cubio uses the mobile network services of Elisa, the leading provider of the high quality telecommunications services in Finland.

Cubio’s customer care is the industry benchmark and provides service in five languages.

Cubio is headquartered in Helsinki, Finland and has a subsidiary in St. Petersburg, Russia.


About Nokia Siemens Networks

Nokia Siemens Networks is a leading global enabler of telecommunications services. With its focus on innovation and sustainability, the company provides a complete portfolio of mobile, fixed and converged network technology, as well as professional services including consultancy and systems integration, deployment, maintenance and managed services. It is one of the largest telecommunications hardware, software and professional services companies in the world. Operating in 150 countries, its headquarters are in Espoo, Finland.