PEOPLE.com Becomes First Magazine Website Ever To Surpass One Billion Monthly Page Views
Dynamic Mix of Breaking News, Interactive Award Show Coverage, a Growing Social Media Presence, and More Contribute to Record-Breaking Month for the No. 1 Celebrity Magazine Website
PEOPLE.com, the No. 1 celebrity magazine website and counterpart to PEOPLE magazine, the world’s most successful and popular weekly magazine, has become the first magazine website to surpass one billion page views in a single month. From breaking the biggest exclusives in the industry to covering every aspect of award show season and the highly–anticipated Royal wedding, PEOPLE.com kicked off 2011 with a record–breaking milestone.
“January? Best …month …EVER,” said Mark Golin, editor of PEOPLE Digital. “There are two big reasons why we were able to hit one billion page views. One, the PEOPLE brand has a huge amount of resonance with a younger digital audience. Two, PEOPLE has a tireless staff who works 24/7 to not only break stories but to enhance them with photo specials, video, celebrity bios, additional functionality and more. It’s why readers spend so much time on our site and return multiple times a day.”
“Reaching one billion monthly page views is monumental as it reinforces just how much people love our site,” said Fran Hauser, President of Digital, Time Inc. Style & Entertainment Group. “Equally important is the fact that we’ve been able to effectively monetize this increase in premium traffic. In 2010, PEOPLE.com ad revenue represented 12 percent of overall PEOPLE ad revenue, and in the first quarter of 2011, we expect to be at 14 percent. What’s perhaps even more notable is that at the same time, our print side continues to experience growth, proving that print and digital can grow alongside each other.”
Since launching more than a decade ago, PEOPLE.com has consistently led the field with breaking news, photo galleries, and more. Today, PEOPLE.com has become a digital force in the media industry and plays as integral a role in driving pop culture conversation as its print counterpart. The site produces an unrivaled 360-degree look at stars’ lives via multiple channels daily including its A–Z celebrity bio database, News, Photos, Moms & Babies, Pets, TV Watch, Video, and StyleWatch. Each month, millions of users return to access the latest in celebrity news; click through high-resolution photo galleries; try on the latest celebrity hair and makeup styles with the site’s Instant Makeover Tool; watch interviews with celebs like Julia Roberts; read reviews and celebrity guest blogs like The Bachelor Brad Womack’s weekly posts; and much more.
In addition to the site itself, PEOPLE is actively growing its presence on social media platforms, engaging fans of the brand as well as gaining another source of referral traffic. On Facebook, PEOPLE is approaching one million “likes,” one of the largest fan bases of any magazine on the platform, and on Twitter, PEOPLE continues to dominate with nearly four million followers between all of its brand extensions (PEOPLE, StyleWatch, Pets, Moms & Babies, and Espanol).
Beyond the site itself, PEOPLE.com’s photos, headlines, and videos are ubiquitous:
Facebook: Nearly one million users “like” PEOPLE on Facebook
Twitter: More than 3.9 million Twitter users follow PEOPLE Digital’s brands (includes PEOPLE, PEOPLE StyleWatch, PEOPLE Pets, PEOPLE’s Moms & Babies and PEOPLE En Espanol)
foursquare: More than 61,000 foursquare users follow PEOPLE’s celebrity hot spot tips
PEOPLE Mobile: 2.5 million monthly unique visitors (Source: Nielsen Mobile Media, Nov 2010), 65 million monthly page views (Source: Omniture, Jan 2011)
iPad App: First to give print subscribers a subscription verification option
Smartphone Apps: PEOPLE’s “Celeb News Tracker” on the iPhone, Android, and Palm
Taxi TV: PEOPLE.com has its own channel on Taxi TV, featuring the latest news and photos. It reaches approximately 175,000 passengers each day.
Captivate: Has screens in elevators across North America, reaching approximately 2.9 million unique users daily. PEOPLE.com content is programmed almost daily and runs on nearly 9,500 screens.
Premier Retail Networks’ Checkout TV: PEOPLE.com content reaches 95 million viewers per month via PRN’s Checkout TV Network, in more than 1,530 retail outlets including Walmart, Pathmark, ShopRite, Albertsons, and more.
Gogo Inflight Internet: Featured as the first-ever entertainment provider on Gogo Inflight Internet on Virgin America.
Source: Omniture, January 2011
About PEOPLE Digital
PEOPLE Digital is the ultimate celebrity experience online. More than 13 million unique users agree, returning each month–sometimes, several times a day–adding up to more than one billion monthly page views. As a counterpart to PEOPLE magazine, PEOPLE Digital includes leading celebrity news breaker PEOPLE.com, the No. 1 celebrity magazine website; PEOPLE mobile editions, read by more than 2.5 million users each month; and social media extensions, which nearly 5 million fans follow every day. Addictive and authoritative, PEOPLE.com is powered by an extensive team of print and web–dedicated editors, writers and reporters across the globe and provides an unrivaled 360-degree look at star lives via several channels–the A–Z celebrity bio database, News, Photos, Moms & Babies, Pets, TV Watch, Video and StyleWatch. In addition to breaking news, PEOPLE.com features a dynamic mix of striking photos, videos, interactive tools, live blogs, unparalleled Hollywood access, and a commitment to accurate and fair reporting. For more, go to www.people.com.
PEOPLE revolutionized personality journalism in 1974 and is today the world’s most successful and popular weekly magazine. Each week, the PEOPLE brand brings more than 46 million consumers the latest news, exclusive interviews and in–depth reporting on the most compelling people of our time. In addition to unparalleled access to the entertainment community, the stories of real–life “Heroes Among Us” remain an essential component of PEOPLE’s editorial approach. PEOPLE.com is the premier web destination for celebrity news, photos, style, and entertainment coverage. With reporters across the globe, PEOPLE is headquartered in New York City.
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