Consumer Goods Executives Rank SAP a No. 1 Industry Solution Provider

SAP NEWSBYTE - - SAP AG (NYSE: SAP) was once again rated a leading software vendor for the consumer products industry in the Consumer Goods Technology (CGT) 2011 Readers’ Choice Survey. Industry decision-makers recognize that SAP helps them run better by delivering flexible, integrated and readily deployable solutions that address specific line-of-business challenges. This enables companies to be more consumer-driven while driving profitable and sustainable growth.

Published annually, the CGT survey is considered the premier resource for consumer goods executives who are evaluating future business and technology investments. Across 10 categories, CGT subscribers identified the solution and service providers they value and use the most. The list in each category is derived from the feedback of executives from consumer goods companies of all sizes. The survey recognizes the leading providers across categories that include customer relationship management (CRM), supply chain planning, trade promotion management, enterprise resource planning (ERP) and more.

Survey participants ranked the SAP® Supply Chain Management (SAP SCM) application No. 1 in the supply chain planning and supply chain execution categories, as well as the top supply chain planning provider for the small and midsize business market. CGT respondents recognized SAP® BusinessObjects™ business intelligence (BI) solutions as the No. 1 offering overall as well as for the small and midsize business market. Additionally, SAP was voted the No. 1 overall provider for ERP.

Survey respondents also ranked SAP favorably in the overall categories for CRM, trade promotion management and new product development and introduction.

SAP solutions help fast-moving consumer goods companies be first to market with products that consumers want, to maximize return on brand and promotion investments, and to optimize customer service and profitability across the entire business network.

Learn more about SAP solutions for business intelligence, consumer products, enterprise resource planning and supply chain management.