Minute Maid Pulpy Joins Growing Roster Of Billion Dollar Brands For The Coca-Cola Company
Minute Maid® Pulpy™, introduced in China in 2005, crosses $1 billion in global retail sales in just five years
ATLANTA and SHANGHAI, China - The Coca-Cola Company welcomes the addition of Minute Maid® Pulpy™ to its roster of brands that have achieved global retail sales of more than $1 billion, bringing the number of billion dollar brands in the Company’s portfolio to fourteen. Minute Maid Pulpy, a significant global innovation, reached the $1 billion sales mark in only five years.
The success of Minute Maid Pulpy marks the first time that a brand of The Coca-Cola Company, developed and launched in an emerging market, has reached the billion dollar mark. Minute Maid Pulpy was launched nationally in China in 2005, and is now among the premier juice drink brands in 18 geographies across three continents including Indonesia, Taiwan, Philippines, Thailand and India.
In 2010, Pulpy was introduced in Algeria, Malaysia, Singapore and Vietnam. In addition, Pulpy was introduced in Mexico as Valle Pulpy under the del Valle trademark. In Kazakhstan, Pulpy is sold as Piko Pulpy. The brand is poised for further global expansion in 2011.
“The addition of Minute Maid Pulpy to our expanding list of billion dollar brands is a historic milestone for the Company and an affirmation of our commitment to the juice business,” said Joseph Tripodi, Chief Marketing and Commercial Leadership Officer, The Coca-Cola Company. “The rapid scalability of the Pulpy brand in developing markets is critical to the continued growth of the global juice business of The Coca-Cola Company. The development in China of the Pulpy brand, one that is now growing share in many other markets, is a testament to the ability of our system to rapidly scale innovation from any part of the world.”
Minute Maid Pulpy joins Minute Maid and the Simply beverages as the third billion dollar brand within the Company’s juice and juice drink portfolio. Globally, The Coca-Cola Company is the number one provider of juices and juice drinks.
Minute Maid Pulpy is a naturally-refreshing juice drink with real fruit juice and real orange pulp which offers a unique sensory experience. Orange is the core flavor but the product is available in a range of other flavors in different markets such as Lemon, Tropical, Mango/Orange, Pink Grapefruit and Aloe/Apple.
The Coca-Cola Company
The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola®, the world’s most valuable brand, the Company’s portfolio features 14 billion dollar brands including Diet Coke®, Fanta®, Sprite®, Coca-Cola Zero®, vitaminwater®, Powerade®, Minute Maid®, Simply® and Georgia®. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.
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