NY Area Brides-To-Be Take Their Mark To Find The Perfect Wedding Dress
WeddingWire giving away free wedding dresses at the Running of the Brides® sale on February 18th
NEW YORK, NY – February 1, 2011 – Filene’s Basement is eager to announce the first running in 2011 of their world-renowned bridal event, Running of the Brides®, at their Broadway location in New York, NY on Friday, February 18th. Hundreds of brides-to-be will camp out along Manhattan’s Broadway in anticipation of the 8:00am opening.
To celebrate again this year, Filene’s Basement has teamed up with WeddingWire.com, the nation’s leading wedding technology company, to offer a few lucky brides-to-be the chance to win one of the free wedding dresses at this event. Brides-to-be from the New York metro area, along with the very lucky winners, will be able to choose from over 1700 brand name and designer wedding gowns, which are otherwise priced between $249 and $699. For contest rules and entry, visit http://filenes.weddingwire.com.
Filene’s Basement’s World Famous Bridal Event, Running of the Brides® has been a part of the framework of the wedding industry since 1947. Much like the Running of the Bulls in Pamplona, Spain, the Running of the Brides® event has become a national phenomenon. When the clock strikes 8:00am, brides-to-be will sprint into the store to have the opportunity to buy the wedding gown of their dreams at an incredible discount.
“WeddingWire is thrilled to join Filene’s Basement again this year to promote the 2011 Running of the Brides® sales across the country,” says Sonny Ganguly, Chief Marketing Officer, WeddingWire. “Providing wedding planning brides-to-be with the opportunity to cross this major task off of their wedding checklist is a thrill and we’re so excited to be involved again!”
The early birds and their bridal party team of helpers will arrive in the pre-dawn hours of Friday morning to grab their spot in line. After strategizing their plan, stretching their legs, sporting their matching costumes and maybe even snoozing, these teams will be ready to go for their gowns when the doors open.
The Broadway location will open early for the sale at 8:00am and close at 10:00pm. Checks, credit cards, and cash will be accepted. For more information and the chance to win a free wedding dress, go to http://filenes.weddingwire.com.
About WeddingWire, Inc.
WeddingWire.com, the nation’s leading technology company serving the $70 billion wedding industry, is the only online wedding planning resource designed to empower both engaged couples and wedding professionals. For engaged couples, WeddingWire offers the ability to search, compare and book over 200,000 local wedding vendors, from wedding venues to wedding photographers to wedding cakes. WeddingWire also offers an online community and a suite of cutting-edge planning tools for weddings, including wedding websites, all at no charge. For wedding professionals, WeddingWire provides free online management tools creating the only market opportunity that gives local businesses control over their clients, reviews, leads and performance. Businesses that join the WeddingWire Network appear on WeddingWire.com and other leading sites, including MarthaStewartWeddings.com (NYSE: MSO), ProjectWedding.com and Weddingbee.com (both part of eHarmony), and Celebrations.com (part of the 1-800-Flowers family of brands, NASDAQ: FLWS).
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