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Gartner Announces Customer 360 Summit 2011


March 30-April 1 in Los Angeles

STAMFORD, Conn. - The Gartner Customer 360 Summit focuses on business and IT collaboration, and on the emerging “social” dimension of customer experience and relationships. Through new social, mobile and traditional customer points of interaction, organizations will learn to better understand, grow and manage customer experiences.

Mix and match 50-plus sessions from two comprehensive agenda programs:

Customer 360 Main Program
The main program includes three comprehensive tracks for business and IT leaders focused on all aspects of CRM projects from strategy and technology to processes, customer analytics (social, web and predictive analytics), and customer experience management..

Marketing Strategies and Technologies Program
An expanded Gartner Customer 360 Summit now includes a brand new marketing program for CMOs and other senior level business and IT leaders that focuses on the intersection between the business of marketing and the latest technology developments in the marketplace.. Two tracks showcase important points of marketing integration including processes, campaigns and channels, planning and measurement across industries, as well as provide practical advice on the best approaches to digital marketing and how to take advantage of social CRM to acquire new customers, grow existing ones and drive customer loyalty.


*Don Tapscott, IT Strategist and Author of Wikinomics: How Mass Collaboration Changes Everything: Macrowikinomics: Rebooting Business and the World

*Bernd Schmitt, Ph.D., Professor of International Business, Columbia Business School: Experience Marketing

*Valentin T. Sribar, Gartner: Matching The Pace of Your Customers

*Gene Alvarez, Gartner:What To Do On Monday?

Over 30 leading providers of customer relationship management (CRM) solutions will be exhibiting at the conference. A listing of current exhibitors is available in the Exhibitor Directory at

Join the discussion on Twitter using #GartnerCRM.

For complete event details, please visit the Gartner Customer 360 Summit Web site at

Members of the media can register for the event by contacting Christy Pettey at

About Gartner:
Gartner, Inc. (NYSE: IT) is the world’s leading information technology research and advisory company. Gartner delivers the technology-related insight necessary for its clients to make the right decisions, every day. From CIOs and senior IT leaders in corporations and government agencies, to business leaders in high-tech and telecom enterprises and professional services firms, to technology investors, Gartner is the valuable partner to 60,000 clients in 11,000 distinct organizations. Through the resources of Gartner Research, Gartner Executive Programs, Gartner Consulting and Gartner Events, Gartner works with every client to research, analyze and interpret the business of IT within the context of their individual role. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, U.S.A., and has 4,400 associates, including 1,200 research analysts and consultants, and clients in 85 countries. For more information, visit


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