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Fitness 4 Less Celebrates Grand Opening, Facility Brings New Fitness Provider to Northwest Arkansas


FAYETTEVILLE, ARKANSAS—January 19, 2011—Fitness 4 Less, which recently opened its first location in Fayetteville, brings a new, affordable fitness provider to Northwest Arkansas. The Fayetteville club is conveniently located at Crossover and Mission next to the Walmart Neighborhood Market in the Kantz shopping center.

To celebrate its grand opening, Fitness 4 Less is offering a $1 enrollment for all new members and an open house for the general public which includes free membership time. This offer will be honored until January 31, 2011. Unlike most fitness centers where rates go up year-after-year, at Fitness 4 Less, once the initial membership is fulfilled, rates go down 15%. This is their way of rewarding member loyalty. Currently, Fitness 4 Less is holding a drawing for $150 in free personal training as well as a full body analysis when members provide their email address.

In addition to enrolling new members, Fitness 4 Less is excited to be honoring all Pulse Fitness and Mission Fitness members’ existing memberships. Former Pulse Fitness and Mission Fitness members will now have access to all that Fitness 4 Less has to offer. The newly expanded and remodeled club has doubled in size. The club has executive locker rooms and state-of-the-art equipment including Cardio Theater, Cybex and Hammer Strength brands.

Fitness 4 Less is jointly owned by Michael Maynard and Dewayne Benson. They have nearly 50 years of combined experience in the fitness industry and have both spent their entire careers managing and operating fitness centers across Arkansas and Texas.

“We are so excited to be able to provide a state-of-the art facility in Northwest Arkansas. Our goal is to really make a difference in people’s lives and enable them to add years to their life and life to their years,” said Michael Maynard.

Fitness 4 Less has numerous group fitness classes per week for men and women including Zumba, yoga, Pilates, weight lifting, cardio kickboxing and more. The club also has a dedicated cycle studio featuring top-of-the-line body bikes.

Fitness 4 less has a Kid’s Club which is available to all members free of charge. The Kid’s Club is equipped with a large indoor playground, a children’s theatre and two 47” flat screen TVs with Xboxes. Children between the ages of 3 months and 11 years-old can utilize the Kid’s Club and appointments are not necessary. Kid’s Club hours are Monday – Saturday from 8:00 a.m. – 12:00 p.m. and Monday – Friday from 4:00 p.m. – 8:00 p.m.

“We are proud to be a family fitness center. When we designed the club, and especially the Kid’s Club area, we were really focused on moms and their children. Our top priority was to create a fun-filled play area for children of all ages. We want moms to have peace of mind that their kids are active and entertained so they can enjoy guilt-free workouts,” said Dewayne Benson.

Fitness 4 Less only hires trainers from the nation’s top certification programs. All Fitness 4 Less instructors are Les Mills certified. The fitness center offers customized personal training as well as boot camps. The Fitness 4 Less personal training staff has all the tools needed to help members reach their goals.

About Fitness 4 Less

Fitness 4 Less ( brings a new fitness experience to Northwest Arkansas. The club is open 5:00 a.m. – 11:00 p.m. Monday – Thursday, 5:00 a.m. – 8:00 p.m. on Friday, 8:00 a.m. – 8:00 p.m. on Saturday and 1:00 p.m. – 6:00 p.m. on Sunday. Fitness 4 Less is located at 2668 Citizens Drive in Fayetteville, Arkansas, 479-571-2348.


 Fayetteville Fitness
 Fayetteville Training
 Fayetteville Health Club

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