LBi/Bigmouthmedia named Most Innovative Digital Marketing Team at the 2010 Econsultancy Awards
The LBi/bigmouthmedia Technical Services Division has been named Most Innovative Digital Marketing Team at the prestigious 2010 Econsultancy Innovation Awards.
Clinching the 2010 award ahead of an extremely competitive field, the LBi/bigmouthmedia agency was recognised for its industry-leading work on an array of big brand campaigns. The Econsultancy judges praised the agency for its introduction of a raft of innovative technologies ranging from QR codes to Facebook APIs for its clients’ online marketing campaigns.
“Digital marketing is an industry that doesn’t stand still, requiring companies to lock themselves in a perpetual cycle of innovation to deliver eye-catching and effective campaigns that their clients demand and deserve. While I’m clearly pleased that our continued commitment to research and technical development has been recognised with this award, I’m particularly delighted to see due recognition being handed to a very talented and hard working team,” said bigmouthmedia CEO Lyndsay Menzies.
The winning LBI/bigmouthmedia team provided the judging panel with a range of examples which illustrated its frequently ground-breaking approach to digital marketing campaigns. Demonstrating its capacity to create effective new techniques out of emerging developments and technologies, the digital agency submitted a range of client examples to the judges including QR Codes, V-Commerce Innovation, 3D Room Designer and a travel based Facebook Open Graph API.
The Technical Search Division was only formed recently when the Technical SEO team at bigmouthmedia and LBi’s Algorithm Team were combined in November 2010 following the companies’ merger earlier that year, with the intention of creating the most exciting Technical Search team in the industry.
“It is great to hear that we’ve won such a prestigious award only a few months after both teams were merged. It’s a testament to the strength of the team spirit we’ve been able to create in a very short time,” said Susana Inarejos, head of Technical and Analytics Services.
Notes to Editors:
Bigmouthmedia is a digital marketing company developing truly integrated digital advertising campaigns across a blend of digital platforms with ROI at the core.
Setting the pace in search engine marketing, affiliate marketing, display, social media, search engine optimisation, digital marketing news, usability and analytics, bigmouthmedia has been delivering tangible online business growth solutions on a client-focussed, local, European and global level across 56 countries in over 30 languages since 1997.
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