Moneysaver Marketplace Announces Merger
[Springfield, MO] –January 18, 2010 – MoneySaver Publishing, Inc. in business since 2004 has announced a merger/acquisition of FYI Publishing. The company has published the popular MoneySaver Marketplace magazine which is direct mailed to Greene and Christian County residents since 2004.
Publisher Janet Michel announced the merger today. “We’re thrilled to announce our direct mail powerhouse MoneySaver Marketplace is merging with the reader-friendly FYI Shopper. This will enable us to deliver much of the same great offers from local businesses, while adding the great community content from FYI.” The FYI Shopper was owned by Mike and Kim Luetzinger of Nixa, MO which began in 2005. FYI management will be involved with the new company during the transition.
The merger will result in MoneySaver Marketplace increasing the size of its publication which will allow room for special monthly sections. These sections will include “By the Chef,” “Health & Happiness,” “Pet Parade,” “Savvy Shopper,” and more. Sections will be available for sponsorship by businesses within the category. Advertisers will appreciate an increase in direct mail household distribution. Past FYI customers will enjoy an increase in circulation of more than 35% and MoneySaver customers will experience about a 15% increase in circulation.
The president of Moneysaver Publishing, Inc., Chris Brewer also announced the company’s new website, mobile marketing and iPhone application are all nearing completion. “We’ve had some incredible new applications in development to turn our company into a total multi-media company that will completely integrate the online and offline marketing for our clients and we’re excited to see those nearing completion.”
About Moneysaver Publishing, Inc.
Founded by Chris Brewer in 2004, Moneysaver Publishing, Inc. is a total marketing firm. The company specializes in direct mail, targeted list services, full color printing, graphic design and internet marketing for its growing base of customers in the region. The company focuses on results based, measurable marketing programs.
- Contact Information
- Janet Michel
- Moneysaver Publishing, Inc.
- Contact via E-mail
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