AOL Expands Premium Content Offerings with Partnerships in Sports, Health and Real Estate
Agreements with Sporting News, Everyday Health and Move Inc. Advance AOL’s Strategy to Create the Premier Content Network on the Web
New York, NY – – AOL Inc. (NYSE: AOL) today announced new content partnerships with Sporting News, Everyday Health and Move Inc. (NASDAQ: MOVE), advancing its strategy to build the premier content network on the Web. These partnerships represent another step in the aggressive turnaround of AOL and are an excellent outcome for our consumers, advertising partners and shareholders. Today’s announcements are a continuation of AOL’s strategy to create unique original content, acquire brands, audience, technology and talent, and to partner with leading content brands and influencers.
“AOL will be doubling down on our strategy in 2011,” said Tim Armstrong, Chairman and Chief Executive Officer, AOL Inc. “As part of that effort, we will be partnering with companies in areas that add strength to the consumer experience and drive profitability for AOL. The three deals we are announcing today universally improve AOL and allow us to build for the future.”
In 2010, AOL closed deals with more than 20 premium content partners and digital studios to deliver a mix of high quality programming to AOL’s audiences. The company re-launched AOL.com in a cleaner, more user-friendly and video rich environment; launched the video series “You’ve Got...” on AOL.com; re-launched AOL Video and combined video assets with 5min Media; realized a surge in video traffic; acquired TechCrunch to further strengthen AOL’s tech footprint on the Web; vastly improved the user experience with the beta launch of AOL Mail under Project Phoenix; re-imagined the Web for users and advertisers with the new Project Devil display ad format; and built Patch into a world-class local experience with more than 750 communities in the U.S.
Details of today’s announcement are as follows:
AOL is partnering with Sporting News, the online source for real-time breaking sports news and information, as its new sports content provider for day-to-day coverage of a comprehensive range of sports. Through this partnership Sporting News Feed will become the flagship sports destination for AOL in the United States covering the NFL, NBA, MLB, NHL, NASCAR, college football, college basketball, and soccer. Sporting News is a longstanding brand name in sports journalism providing comprehensive, relevant sports coverage. AOL users will have access to great sports coverage with a link from the AOL Homepage to a soon to be re-launched Sporting News web site, where FanHouse followers will also be able to access and read their favorite writers and contributors.
AOL is partnering with Everyday Health, the operator of the largest health property on the Internet. In December 2010, Everyday Health was once again the leader in the health category with 26.8MM unique visitors. This partnership will provide our audience with quality health content and tools to meet their ever-growing demand for trusted health and wellness information. Everyday Health will become the health destination for AOL’s users. The AOL homepage and other AOL Network sites will link to Everydayhealth.com where users can access best in class health-related information, expert advice, and robust community features.
AOL is partnering with Move Inc., the industry leader in online real estate listings which is affiliated with the National Association of Realtors, to provide users with a best-in-class listings experience when searching for homes online. The partnership allows AOL Real Estate to focus on enhancing the user experience with original, high-quality content, prominent industry expert advice and industry-leading how-to video guides. The AOL Real Estate and Move partnership will also provide real estate professionals broader access and more visibility to AOL Real Estate’s millions of users. The Move partnership brings experts in data management to AOL Real Estate providing consumers with access not only to the most accurate and comprehensive data about homes for sale, but also property records, school and neighborhood information.
The partnerships allow AOL to retain and develop the FanHouse and AOL Real Estate brands as well as health content through local, video and select areas that are core to the company’s strategy. Other terms were not disclosed.
AOL Inc. (NYSE: AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL’s owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL’s consumer offerings.
About Move, Inc.
Move, Inc. (Nasdaq: MOVE) is the leader in online real estate with 11.6 million monthly visitors to its online network of web sites. Move, Inc. operates: Move.com, a leading destination for information on new homes and rental listings, moving, home and garden and home finance; Realtor.com(R), the official web site of the National Association of Realtors(R); Moving.com; SeniorHousingNet; Top Producer Systems, and ListHub. Move, Inc. is based in Campbell, California.
About Sporting News
Founded in 1886, Sporting News is a multi-media company catering to real sports fans. Launched in August 2010, Sporting News Feed is a differentiated approach to the coverage of sports in the US, delivering aggressive, to-the-source reporting and curated related recommendations around breaking news and trending sports stories. With an independent voice, now greatly enhanced with the addition of Fanhouse and its nationally acclaimed columnists, strong emphasis on multimedia content delivery and a commitment to making sports conversations more informed and social among friends, Sporting News Feed delivers a “go-to” experience for real fans and the advertisers looking to engage them.
Sporting News content is also available in Sporting News Magazine, Sporting News Today, Sporting News Fantasy and Rowdy.com. Sporting News serves as the national sales representative for CineSport, a leading video programming and reach vehicle in the sports category. Sporting News is a division of American City Business Journals, Inc., publisher of 40 city business journals, SportsBusiness Journal, SportsBusiness Daily, NASCAR Illustrated and Inside Lacrosse.
About Everyday Health, Inc.
Everyday Health is a leading provider of health solutions. The company provides consumers, healthcare professionals, and brands with content and advertising-based services across a broad portfolio of over 25 websites that span the health spectrum – from in-depth medical content for condition prevention and management to lifestyle offerings in pregnancy, diet and fitness. With over 27 million unique users each month (source: comScore), Everyday Health offers users the tools, community, and expert advice they need to live healthier, every day.
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