Next generation Rio marks next big step in Kia’s design revolution
(SEOUL) -- The first official sketches of the next generation Kia Rio revealed today show a powerful, bold design that marks “the next big step” in the company’s ongoing design revolution.
Longer, lower and wider than the existing Rio, the new model is designed to inject emotional appeal into the B-segment, targeting progressive, energetic consumers in the 25-to-49 age range.
Described by Kia’s Chief Design Officer, Peter Schreyer, as ‘sporty and elegant’, the B-segment newcomer has a swept-back profile and a character line rising out of the front wheel which gives it a sense of movement and fluidity, even when stationary. Inside, new Rio will offer a feeling of quality typically associated with larger, more expensive models.
“Downsizing is becoming more and more of a trend these days and a B-segment car as attractive as all-new Rio, with its driver-oriented cabin and interior trim options, will no doubt help consumers to be more comfortable making that switch. New Rio is the ‘next big step’ in Kia’s design revolution and we anticipate this model becoming even more popular than the current vehicle,” comments Soon-Nam Lee, Director of Overseas Marketing, Kia Motors Corporation.
The new Kia Rio will make its global debut at the Geneva International Motor Show on Tuesday, March 1, 2011.
The current Kia Rio was the company’s third best-selling vehicle in overseas markets during 2010 with sales of more than 205,000 units.
Kia Motors Corporation (www.kia.com) -- a maker of quality vehicles for the young-at-heart -- was founded in 1944 and is Korea’s oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world’s premier automotive brands. More than 2 million vehicles a year are produced in 13 manufacturing and assembly operations in eight countries which are then sold and serviced through a network of distributors and dealers covering 172 countries. Kia today has over 42,000 employees worldwide and annual revenues of over US$14.6 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA -- the governing body of the FIFA World Cup™. Kia Motors Corporation’s brand slogan -- “The Power to Surprise” -- represents the company’s global commitment to surpassing customer expectations through continuous automotive innovation.
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