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Irvine BMW Confirms, BMW Has Been One Of The Best Brands To Have A Positive Overall Brand Perception By Consumers


January 10, 2011 – Irvine, Calif. – Irvine BMW confirms, BMW has been named to have one of the most positive overall brand perceptions by consumers, states Consumer Reports.
BMW was one of the brands that made the top five brands with high marks on Consumer Reports’ 2011 Car Brand Perception Survey. The survey revealed how consumers perceive each brand in seven categories: safety, quality, value, performance, design/style, technology/innovation, and environmentally friendly/green.
“It’s wonderful when our brand is honored, but when we’re acknowledged because of our consumers – that speaks volumes,” said Irvine BMW’s General Manager, Steve Rudkin. “At Irvine BMW we work hard to uphold BMW’s high standards and we know our customers appreciate that,” he said.
The Consumer Reports National Research Center conducted a random, nationwide telephone survey Dec. 2-6, 2010, contacting 2,019 adults. The Center collected the survey data from 1,721 adults in households that had at least one car.
As a proud member of the Shelly Automotive Group and one of the largest BMW centers on the West Coast, Irvine BMW has loyally served Orange County - including Lake Elsinore, Irvine, Laguna Niguel, El Toro, Foothill Ranch, Capistrano Beach, Dana Point, Lake Forest, Laguna Woods, East Irvine, Laguna Beach, Laguna Hills, Aliso Viejo, San Clemente, San Juan Capistrano, Silverado, Trabuco Canyon, Rancho Santa Margarita, Mission Viejo and Ladera Ranch - for nearly a decade.
Irvine BMW’s helpful and knowledgeable staff, expert factory-trained technicians, state-of-the-art service department, comprehensive parts department and one of the nation’s largest selections of new, used and certified pre-owned BMWs have made Irvine BMW a landmark in Southern California’s automotive landscape. For more information about Irvine BMW, visit the dealership at 9881 Research Drive in Irvine, Calif., or online at Don’t forget to become of fan of Irvine BMW on Facebook (, and become a follower of Irvine BMW on Twitter (


 Irvine BMW
 Consumer Reports 2011
 Positive Brand Preception

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