Exhibit Surveys CEO to Present Industry Trends Update at HCEA Healthcare Convention Marketing Summit
How the Economy and Other Factors Will Influence Healthcare Convention Marketing
RED BANK, NJ – January 12, 2011 - Exhibit Surveys, Inc., the leading provider of research, measurement, and consulting services exclusively for the exhibition and event industry announced today that Jonathan “Skip” Cox, CEO and president of Exhibit Surveys, Inc. will present at the HCEA Healthcare Convention Marketing Summit on January 20, 2011.
Where Next? An Update on How the Economy and Other Factors Will Influence Healthcare Convention Marketing
This session, presented by one of the foremost experts in event measurement research, will explore how the “post-recession” economy and other industry trends have impacted the healthcare convention marketing industry, and how they will continue to shape the industry’s direction moving forward. Cox will compare last year’s healthcare professional attendance trends with this year’s, and will share results of a new survey of HCEA members on their firms’ plans for convention participation in 2011. Additional factors such as emerging technologies and state and federal regulations will be included in the analysis.
Participants will take away information about:
* Healthcare professional attendance trends and profiles
* Exhibit performance trends - effectiveness and efficiency in reaching your potential audience
* Exhibit program plans for 2011 - what your competition is doing
* Analysis of strategies for moving toward economic recovery
Gaylord National Hotel & Convention Center
National Harbor, MD
WHEN: 10:45 a.m.– noon, January 20, 2011
For More Information: http://www.hcea.org/meetings_summit.asp
The Healthcare Convention & Exhibitors Association (HCEA) is the only organization solely dedicated to improving the effectiveness and quality of all healthcare conventions and congresses, medical meetings and healthcare exhibit marketing throughout the industry.
About Exhibit Surveys, Inc.
Established in 1963, Exhibit Surveys, Inc. specializes exclusively in conducting research, measurement and strategic consulting for the exhibition and event marketing industry. The company has conducted primary research on more than 4,000 exhibitions and events and over 10,000 individual exhibits in all major segments of commerce on six continents. Its clients represent all segments of the event industry, including exhibition organizers, exhibitors, private events organizers, suppliers, CVBs and convention facilities. For more information, follow Exhibit Surveys on Facebook, Twitter, and visit www.exhibitsurveys.com or call 1.732.741.3170.
- Contact Information
- Marilyn R. Kroner
- Kroner Communications
- Contact via E-mail
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