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Bosch joins Genivi Alliance


Open-source software in infotainment systems

Specially designed in-vehicle reference platform

* Technology approach for an international industry standard
* Shorter development times and lower costs
* Linux-supported system for innovative applications

Robert Bosch Car Multimedia GmbH has now joined the Genivi Alliance as a core member. This alliance is an industrial association in the automotive and consumer electronics industry that aims to promote the development and introduction of an open reference platform for infotainment systems in vehicles. “Our primary goal in this alliance is to reduce development time and minimize development costs,” commented Dr.-Ing. Michael Bolle, Executive Vice President Engineering in the Bosch Car Multimedia division.

In addition, this approach also allows for the later use of Genivi components (IVI = In-Vehicle Infotainment) in Bosch systems. A number of different carmakers and automotive suppliers have joined forces in the Genivi Alliance and are now promoting open-source software for future infotainment products. Two Bosch subsidiaries, Robert Bosch Car Multimedia GmbH and ADIT (Advanced Driver Information Technology), are now also involved in this project to advance the development of a standardized, open, upgradeable platform. “The addition of this very influential Tier One supplier seeking next generation infotainment solutions only strengthens the Alliance,” said Graham Smethurst, Genivi president.

Making it possible to use existing open-source software will significantly reduce the time-to-market of new, innovative multimedia functions in vehicles. After all, the open-source community makes its extensive

experience in the design of the user interface readily available. And finally, in addition to the easier integration of new multimedia applications, the open-source approach also provides the benefit of reduced costs in the use of existing applications.

Multimedia in a stable automotive environment
The use of the latest technological applications from the field of consumer electronics in automobiles leads to a steady increase in the demands made on system architecture as well as on the computing power and safety of in-vehicle communication technologies. As a result, in-vehicle infotainment systems must have room for innovative multimedia functions right from the beginning and at the same time be specially designed for use in automobiles. In addition, it must also be possible to update and upgrade the systems and their applications at any time during the entire life cycle of the vehicle.

The Bosch Group is a leading global supplier of technology and services. In the areas of automotive and industrial technology, consumer goods, and building technology, some 275,000 associates generated sales of 38.2 billion euros in fiscal 2009. The Bosch Group comprises Robert Bosch GmbH and its more than 300 subsidiaries and regional companies in over 60 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for growth. Each year, Bosch spends more than 3.5 billion euros for research and development, and applies for some 3,800 patents worldwide. With all its products and services, Bosch enhances the quality of life by providing solutions which are both innovative and beneficial.

The company was set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as “Workshop for Precision Mechanics and Electrical Engineering.” The special ownership structure of Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it possible for the company to plan over the long term and to undertake significant up-front investments in the safeguarding of its future. Ninety-two percent of the share capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The majority of voting rights are held by Robert Bosch Industrietreuhand KG, an industrial trust. The entrepreneurial ownership functions are carried out by the trust. The remaining shares are held by the Bosch family and by Robert Bosch GmbH.

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