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EXHIBITOR eTrak to Focus on Public Relations for Beginners


How Public Relations Can Strengthen Your Trade Show Presence: A Beginner’s Guide

ROCHESTER, MN and BOULDER, CO – January 11, 2011 – EXHIBITOR Media Group, the leader in trade show and corporate event marketing education, and Kroner Communications, an objectives-based marketing communications consulting agency, today announced that Marilyn R. Kroner, principal, Kroner Communications will be presenting an EXHIBITOR eTrak session on January 18.

“How Public Relations Can Strengthen Your Trade Show Presence: A Beginner’s Guide” Session Overview:
How does Public Relations fit into your trade show marketing strategy? If PR is outside your area of expertise, this session will help you learn how to leverage PR to your company’s – and your – advantage!
• What are the PR basics?
• Can pre-show press bring your target audience to your booth?
• How to tie key announcements to shows
• Leveraging speaking opportunities
• Award opportunities
• What is Investor Relations?
• How PR benefits the trade show manager
• Communicating key PR messaging to booth staff
• Managing executive expectations
• Measuring PR results

When: Tuesday, January 18, 2 pm – 3:30 EST
Cost: $225.

EXHIBITOR eTrak is a new way to experience the highest rated educational sessions for trade show and corporate event marketing professionals - right from your desk!

Now you don’t have to wait for our annual conference to experience the best education in the industry. You’ll enjoy the same quality learning that you have come to expect from EXHIBITOR Media Group, the industry leader in trade show and event marketing education for 23 years.

About EXHIBITOR Media Group
The leader in trade show and corporate event marketing education, EXHIBITOR Media Group publishes EXHIBITOR magazine, a monthly publication featuring best practices in trade show marketing. EXHIBITOR’s Learning Events include: EXHIBITOR2011, the industry’s top-rated conference and exhibition for trade show and corporate event marketing; EXHIBITORFastTrak, accelerated learning conferences; and EXHIBITOR eTrak, professional online learning. EXHIBITOR Media Group is also the founder and sponsor of CTSM (Certified Trade Show Marketer), the world’s only university-affiliated certification program for trade show and event marketers. Find out more at and follow us on Facebook, Twitter, and LinkedIn.

About Kroner Communications
Kroner Communications is a consulting company focused on results-oriented marketing communications initiatives. All work begins with measurable objectives, from fully integrated marketing communications campaigns to specific projects. Kroner Communications provides integrated message development, public relations, trade show strategy and planning, collateral development, advertising management, and web site marketing management for companies in various industries, including technology, fitness, and event measurement. Call 303/478-3044 or click


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 online exhibiton training
 PR and trade shows
 Online PR training
 PR and exhibitons

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