TNS Launches New Global Positioning – DISCOVER
Discover Builds On Culture Of Innovation
TNS, the world’s largest custom research agency, has launched a new global positioning - DISCOVER. DISCOVER reflects TNS’s continued commitment to leading the way in research into new frontiers, making discoveries that help clients to develop opportunities in a changing world.
This positioning will be underpinned by extensive research into new areas including the digital world and emerging markets, as well as pioneering innovative research techniques. The banner ‘DISCOVER’ emphasises TNS’s strengths and global position as a forward looking business, with strong market sector expertise and a product offering that spans the entire consumer lifecycle.
Commenting on the re-positioning, Matthew Froggatt, Chief Development Officer said, “This is about acknowledging that the world, and our clients’ needs, have changed dramatically - yet we proudly remain the ‘go to’ research company for discovering and exploring new territories, new opportunities and new media for our clients.”
“We will continue to be at the forefront of the research industry and facilitate our clients’ new discoveries, providing them with pioneering people, tools and insight that will deliver real commercial results and growth.” DISCOVER can be seen in action through TNS’s exploration of the digital revolution that is transforming the way we live. The company’s 2010 Digital Life study (www.discoverdigitallife.com) is the largest and most comprehensive study ever of the global digital consumer, covering 90% of the world’s online population. It is re-shaping our understanding of how the world lives online. To date there have been over 150,000 visitors to the study’s website and extensive press and social media coverage.
Froggatt concludes: “A key part of the DISCOVER positioning is to build on our existing culture of innovation, and foster an even more pioneering culture and energy among our research teams. Through DISCOVER, TNS will be more focussed on being the vanguard of research and pioneering new research capabilities that bring value to clients.”
The new positioning will be effective from 1 January 2011. The company’s distinctive and well recognised logo and corporate identity will not change. For further information click here.
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TNS is the global leader in custom market research delivering actionable insights and research-based business advice to clients around the globe so they can make more effective business decisions. TNS offers comprehensive industry knowledge within the Consumer, Technology, Finance, Automotive and Political & Social sectors, supported by a unique product offering that stretches across the entire range of marketing and business issues, specializing in product development & innovation, brand & communication, stakeholder management, retail & shopper, and qualitative research. Delivering best-in-class service across more than 80 countries, TNS is dedicated to discovering growth opportunities for its clients in an ever-changing world. Through its pioneering and innovative culture, TNS understands the latest marketing challenges and research techniques, being the first to discover and solve new marketing issues for clients.
DISCOVER – A changing world: New territories, new media, new opportunities.
TNS is part of Kantar, one of the world’s largest insight, information and consultancy networks.
Please visit www.tnsglobal.com for more information.
Kantar is one of the world’s largest insight, information and consultancy networks. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 26,500 employees work across 95 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.
For further information, please visit us at www.kantar.com
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