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NADA Convention Attendees Head to Napa For Educational Conference


This year’s 2011 NADA Convention will follow the much-anticipated Digital Marketing Conference in Napa Valley. The conference will be held February 1-3rd, prior to the official start of the 2011 NADA Convention.

The investment in digital advertising is increasing for car dealers as more than 85% of consumers now take to the Internet for initial product research, price comparisons and large purchases. Dealers are looking for expert advice and knowledge about the best ways to allocate digital marketing budgets and the Digital Marketing Strategy will provide just that.

PCG Digital Marketing organizes the conference. The company is known for their automotive digital marketing expertise and proven SEO strategies. PCG is responsible for organizing a number of automotive digital marketing conferences including the Automotive Marketing Boot Camp (#AMBC) ( ). The boot camp is April 16th – 18th in Orlando Florida, prior to the 10th Digital Dealer Conference.

Dealer professionals are encouraged to allocate a portion of their advertising budget towards educational conferences like the Digital Marketing Strategies Conference and the Automotive Marketing Boot Camp. This is the only way to ensure that digital marketing dollars are put towards the most effective and efficient strategies that achieve maximum results.

The Digital Marketing Strategies Conference has brought together to industry leaders in Digital Marketing. The conference is perfectly timed to end just before NADA kicks off in San Francisco. Bus services will transport attendees to the NADA Convention from the Napa Valley conference.

Brian Pasch, CEO of PCG Digital Marketing will be the host of the Conference which will showcase the latest strategies that car dealers need to implement to remain competitive online in the year ahead. The conference will also feature success stories from car dealers who participated in PCG’s 16 week Automotive SEO Study. The SEO Study guided 100 car dealers through a comprehensive digital marketing curriculum created by PCG Digital Marketing.

The Conference will feature a comprehensive digital marketing curriculum with workshops lead by top speakers and educators in the automotive industry. Attendees of the 2011 Digital Marketing Strategies Conference will fine-tune their social media, automotive advertising, customer service, and marketing strategies for the year ahead. The workshops will demonstrate how dealerships can create a powerful digital marketing roadmap for 2011.

The Conference will also feature presentations from leading automotive vendors who will be showcasing their latest technology that will assist dealers with the 2011 Digital Marketing success. The combination of speakers, workshops, and case studies will make this conference a great success.

Dealer professionals who would like more information about the conference or would like to register can visit . Registration information for the 2011 NADA Convention can be found online at

About 2011 Digital Marketing Strategies Conference

The 2011 Digital Marketing Strategies Conference presented by PCG Digital Marketing features two-day educational workshops lead by industry keynote speakers and innovative product demonstrations. The conference will gather the best minds in the industry to assist dealers with their digital marketing strategies for 2011.

After a full day of classes, attendees will be rejuvenated with private wine tasting tours and local artisanal meals arranged by Brian Pasch a wine writer and connoisseur.


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