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Arctic Conditions Triggers Rush for Warm Winter Footwear


The prolonged cold snap has seen visitor numbers soar at, as fashionable warm winter footwear is sought online rather than on the high street.

The exceptionally cold winter weather conditions which are currently sweeping the country have had shoppers loathed to leave the house, with websites and online retailers enjoying the benefits this festive season. Whilst delivery may be delayed in some parts of the country as postmen struggle in heavy snow, it still appears to be worth the wait with no signs of sales stopping.

The website was set up to give a commentary of the current fashionable footwear trends, covering the big design houses and exclusive footwear designers, yet this month alongside the likes of Jimmy Choo and Christian Louboutin are brands such as Merrell and Hunter, usually best known for their performance outdoor footwear rather than their highly fashionable designs. Whilst the blog posts on the fashion brands remain popular with footwear fans, when it comes to footwear sales, they do not compare to the outdoor footwear brands thanks to the Arctic conditions which have gripped the country this December.

Whilst Hunter and Merrell have long been popular with lovers of the great outdoors, they have certainly been popular this month at, attracting high visitor numbers and generating very healthy sales. Snow and ice are not a problem with the robust and waterproof designs, and PolarTec and sheepskin linings insulate against the cold. Both Merrell and Hunter have recently made a concerted move towards the urban and fashionable footwear markets, in an attempt to diversify and appeal to a broader market. Whilst both brands have had a strong following for the outdoor styling, the new lines feature models feature much more fashion friendly styles, and have proved popular with visitors.

This season Merrell have opted for leather and classic styles, whilst utilising the technology developed for their off-road footwear. Hunter has instead moved away from the classics, with bright and bold colours with metallic finishes to allow their boots to be worn as a fashion statement. Both have proved to be highly popular, with the brands dominating December sales at As temperatures plunge to nearly 20 degrees below in some parts of the country with daytime highs of minus 9, itís no surprise that thoughts are on warm and protective winter boots rather than the latest strappy stilettos.

Last year sheepskin boots were big news, and this year the trend continues, with EMU boots also a popular choice. The winter warmers are ideal for the cold conditions, and the weather has ensured that many pairs will be given away this year. Along with Hunter and Merrell, they are expected to be the best received presents this Christmas, as the icy conditions look set to continue throughout the holiday period.

For details of the bestselling brands this winter, and news of the latest releases from the top footwear designers, visit


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