Deliver Your News to the World Announces Nationwide Cnam Caller ID ANI Beta-Program


Starting January 1st 2011, the premier CNAM Caller ID management company will be offering nationwide DIDs/ANIs (Inbound telephone numbers) for a selected group of call centers participating in this BETA program organized by the company.

By offering nationwide numbers, CNAMCallerID hopes to be able to cater to the needs of a larger group of outbound contact centers that require more control over their caller ID name and number. Preliminary studies have shown that call centers that properly identify themselves with both an accurate CallerID name and number, having a better success rate getting their outbound calls answered.

According to, many contact centers take the wrong approach by trying to hide the nature of their call to the consumer. According to federal regulations, outbound contact centers are bound to identify themselves properly by means of both caller ID name and number. According to CNAM Caller ID, many outbound call centers are under the false impression that it is beneficial to their telemarketing campaigns to “mislead” their customers by utilizing a vague or misleading caller ID name on their outbound campaigns.

To combat this common misconception, is now starting this nationwide campaign that allows call centers to out pulse a local number along with the proper caller ID name identification.

“It is such a common and stubborn misconception that call centers are better of placing their calls with a caller ID name and number that is not accurate. They may get more customers to answer the phone, but if most of them are feeling ‘mislead’, do you think they want to talk to an agent? Agent phone time is one of the most important metrics in the contact center world, so why tie your agents up with unproductive calls? By offering our caller ID name and number services to call centers nationwide, we want to debunk this myth. And this is in everyone’s interest: both the consumer and the call center are better off by telemarketing calls properly showing the correct caller ID name and number.”, Susan Jones, VP of Marketing added.

Contact centers interested in this limited beta-trial may apply at


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