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HP Launches Cisco Trade-in Promotion


Enables clients to break free from complex, proprietary and expensive networks

PALO ALTO, Calif., --

HP today announced the HP Networking “A Catalyst for Change” Cisco Trade-in Promotion for qualifying U.S. customers.

HP estimates that nearly $9 billion in Cisco networking equipment is approaching end of life or service in 2011.(1) The “A Catalyst for Change” program enables clients to upgrade from existing complex, proprietary and expensive Cisco network gear to simpler, open standards-based HP solutions that deliver up to 66 percent lower total cost of ownership.(2)

The “A Catalyst for Change” trade-in promotion is the first HP Networking program to deliver upfront savings with an additional 20 percent off the list price on HP A-Series and E-Series switches. The order must be accompanied with a trade-in of eligible Cisco Catalyst 2960/S Series, 3560/E Series/X Series, 3750/E Series/X Series, 4500 E Series, 4900 Series or 6500 Series, as well as Cisco Nexus 5000 Series or 7000 Series switches.

“There is no better time for a promotion like this for my customers,” said Marc Sarazin, executive vice president of Sales and Marketing at AdvizeX, an HP partner based in Independence, Ohio. “Not only is a huge volume of Cisco gear reaching end of life, we saw a lot of customers put off scheduled network upgrades when the economy slowed down, so there’s pent up demand there, too. This promotion is a great way to help customers migrate to HP now, reducing their network complexity and headaches, while lowering their costs.”

To facilitate a smooth transition from outdated equipment, HP Networking solutions offer proven interoperability with Cisco and other networking equipment. HP also provides network planning and migration services, as well as fast-track ExpertONE certification training. As a result, clients can easily upgrade their core, data center and campus infrastructures to achieve greater business value from their IT networking investments.

“Under the single vendor stronghold of the past, enterprise networks have gotten too complex, difficult to manage and expensive,” said John Kissane, vice president, Americas Sales, HP Networking. “HP Networking gives organizations a choice that delivers unprecedented flexibility, performance and agility, which ultimately enables our clients to be more competitive.”

More information about this promotion, including eligible products and requirements, is available through HP account managers, HP Enterprise Authorized Resellers and at

Networking is a key component of HP Converged Infrastructure, which enables the Instant-On Enterprise. In a world of continuous connectivity, the Instant-On Enterprise embeds technology in everything it does to serve customers, employees, partners and citizens with whatever they need, instantly.

More information about HP networking solutions is available at

About HP

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available at


(1) Based on internal HP analysis

(2) “ROI of a Complete Networking Portfolio: Delivering Value from the Network Edge to the Core,” IDC Research, September 2010


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