Music on the Move – RIM and Amazon Launch Amazon MP3 for BlackBerry Smartphones
New app makes the Amazon MP3 store a seamless multimedia experience on BlackBerry smartphones
Waterloo, ON - Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) and Amazon today launched Amazon MP3 for BlackBerry® smartphones in beta in the U.S. The new app gives BlackBerry smartphone users access to Amazon’s entire music catalog of over 14 million songs for easy purchase and download.*
Amazon MP3 for BlackBerry smartphones lets users discover songs, artists and albums, then lets them buy and download tracks from Amazon with just a few clicks. The app also offers delivery options to suit all data plans, so tracks can be downloaded over Wi-Fi® or cellular networks. Users are able to easily share their latest musical finds with their friends by sending comments and links for specific tracks through BBM™ (BlackBerry® Messenger), email, SMS, Twitter and Facebook®.
“Amazon MP3 for BlackBerry smartphones makes it fun and easy to get new music and we’re thrilled to work with Amazon to bring this service to users,” said Alistair Mitchell, Vice President, BBM Platform and Integrated Services. “Users can directly access Amazon MP3’s massive catalogue to easily find, preview and buy music through the BlackBerry media player, and then share their thoughts with their social circle, giving them a uniquely BlackBerry experience that combines communications with multimedia.”
Other key features of Amazon MP3 for BlackBerry smartphones include:
* Music Discoverability – Browse the Amazon catalog by what’s new, top songs, top albums and genres; choose from over a million albums, and 14 million songs – all competitively priced and DRM free
* New Music Deals Everyday – Check back daily for a free song of the day and daily album deals
* Bookmarks – Easily bookmark songs or albums for preview or to download at a later time
* Gift Cards – Redeem promotional or Amazon gift card codes directly from the app
* Preview – Listen to a 30-second sample before buying
* Parental Control – Adjust the explicit content control settings
Amazon MP3 for BlackBerry smartphones is also integrated with the universal search feature on handsets running the new BlackBerry® 6 operating system. Users can simply start typing the title or artist from the home screen of their BlackBerry smartphone and Amazon MP3 will appear as a search option.
Amazon MP3 for BlackBerry smartphones is now available in beta for BlackBerry smartphone users in the U.S. on BlackBerry App World™ in the Test Center. For more information please visit www.blackberry.com/amazonmp3.
About Research In Motion
Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. Today, BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe, Asia Pacific and Latin America. RIM is listed on the NASDAQ Stock Market (NASDAQ: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit www.rim.com or www.blackberry.com.
*Amazon MP3 on BlackBerry smartphones is available in beta for BlackBerry smartphones in the U.S. running BlackBerry® (OS) 5.0 or higher. A BlackBerry service plan is required. An Amazon account is required to purchase and download music. Wireless charges and roaming charges may apply for downloads over cellular networks; check with your service provider.
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