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Ericsson’s hosted push e-mail solution chosen by 3 Scandinavia


Wednesday, April 19 2006, Ericsson (NASDAQ:ERICY) has been selected by 3 Scandinavia to provide the Ericsson Mobile Organizer (EMO), Ericsson’s solution for push e-mail. EMO allows 3 Scandinavia’s business customers to access e-mail, contacts and calendar conveniently while on the move.

3 Scandinavia is the first operator in Sweden to introduce Ericsson’s push e-mail solution. The service will be hosted by Ericsson under a managed services contract, allowing 3 Scandinavia to launch the new service quickly and easily in a cost effective way. A friendly user pilot is to begin immediately.

EMO offers easy-to-use access to email, contacts and calendar updates that are automatically delivered to the user via the 3G network. E-mail attachments can be downloaded, read and edited. Ericsson’s hosted enterprise solution offers simplicity, openness, security and low total cost of ownership for the operator. EMO works on a wide range of terminals and installation and maintenance are designed to be as simple as possible.

Shlomo Liran, CEO of 3 Scandinavia, says: "Push e-mail is an important piece in our 3Business offering, which is one of the most competitive and modern business offerings on the Scandinavian market. EMO adds even more flexibility, mobility and control for our business customers.

Johan Wibergh, President, Ericsson Nordic and Baltic, says: “EMO is a great example of Ericsson’s ability to combine mobility with the corporate environment. We are proud to be part of 3 Scandinavia’s innovative offering to Swedish and Danish enterprise customers.”

Hosting is a part of Ericsson’s managed services offering. The global trend towards managed services is accelerating as operators and vendors work in partnership to reduce costs and bring new services to market as quickly as possible.

Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.

About Ericsson’s Managed Services Offering
Ericsson has the telecom industry’s most comprehensive managed services offerings, ranging from designing, building, operating and managing day-to-day operations of a customer’s network, to hosting service applications and enablers, as well as providing network coverage and capacity on demand. As the undisputed leader in managed services, Ericsson has officially announced more than 80 managed services contracts with operators worldwide since 2002. In all current managed services contracts, excluding hosting, Ericsson is managing networks that together serve 53 million subscribers worldwide.


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