United Displays Is The New Player In The USA Mannequin Market
With over 60 years experience providing visual merchandising solutions in Australia, United Displays is now assisting American retailers. The release of their 2nd website MannequinsRus.net has been specifically for this new area, offering cost-effective custom-made mannequin ranges.
Mannequins are used everywhere to display the latest fashion and clothing styles. But despite population growth, Australian demand for female mannequins is still way below the American simply because the US market is 100 times larger.
John Ronzel of United Displays says that, regarding positioning and image:
“The type and style of the mannequin determines who you are pitching your image and product to, and should be considered in conjunction with your overall marketing strategy. Boutique, high-end fashion, funky style, vintage - the style of female mannequin you choose basically states ‘this is who we are’, and has been demonstrated to increase sales performance.”
There are similarities between consumers in Australia and the US. Size, shape and age demographics are consistent between the two countries. Mannequins that are a match for the target demographic need to be chosen carefully to ensure consistency with the brand image.
The mannequin acts as a point of sale aid that not only enhances the garments but shows immediately how pairings of different items of clothing actually look together. It can be hard for customers to try and envisage this. Displaying garments on a mannequin illustrates immediately how they actually work together and facilitates the customer’s purchasing decision.
United Displays will be promoting that the ideal mannequin is one that is individually styled to the target demographic. Retailers should source suitable mannequins specifically produced for their target market and clothing style and not squander money promoting an unacceptable image.
More information can be found online at http://mannequinsrus.net
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- John Ronzel
- United Displays
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