John McDougall, Acknowledged Search Engine Marketing (SEM) Expert, Discusses “Your Internet Marketing Strategy for 2011” at Firm Future Conference for New England Legal Professionals
Boston, Massachusetts -- December 8, 2010 -- The Massachusetts Bar Association and The Warren Group hosted the New England Legal Professionals for Firm Future -- The Practice Management and Legal Technology Conference -- http://www.firmfutureconference.com/ -- December 1, 2010, at the Copley Marriott, Boston.
Law firm managers heard featured speaker John McDougall, President of McDougall Interactive -- http://www.mcdougallinteractive.com -- outline “Your Internet Marketing Strategy for 2011.”
Mr. McDougall, a nationally recognized expert in Search Engine Marketing (SEM) and social media says, “Driving more traffic to a legal practice site through search engine optimization, paid search, social media and other Internet marketing tactics requires a real, measurable strategy.
“Creating a strategy means much more than simply focusing on the hottest trend, such as Facebook,” he continued. “Using Google Analytics, we will examine typical small business traffic and ROI resources, helping law firms of all sizes learn how to judge what is necessary for a powerful -- and successful -- Internet marketing campaign,” Mr. McDougall said.
Interactive Marketing Is the Most Powerful Tool Yet Created
“Getting ranked highly in Google can change your business radically and create an enhanced perception of your brand,” Mr. McDougall said. “Now that Internet marketing has surpassed the dollars spent on radio and yellow pages, it has increased pressure on print, and altered the way big ad agencies do business. It has become extremely competitive.
“Lately it seems all marketers want a piece of the ‘Get me on Google / Facebook’ action. While most agencies and web shops say they do search engine and social media marketing, law firms need to be sure they’re with a company that focuses on it full time. True internet marketing professionals go so far as to study the patents that Google secures to obtain insights into how to rank better in advance of their next updates,” he concluded.
About McDougall Interactive
After building over 200 websites in the last 14 years, McDougall Interactive now only offers SEO-web design / SEO-web development to clients who require search engine and or social media marketing. They have done this to be 100% focused on driving traffic to websites.
In conjunction with their search engine marketing strategies, McDougall Interactive also looks closely at a client’s website, leveraging their extensive web design and development knowledge for maximum conversions.
Design and usability always affect the amount of leads generated, and poor site architecture can radically diminish SEO success Therefore, it pays to find internet marketing companies with complete web experience. That can help clients make smart and strategic long-term decisions. Visit http://www.mcdougallinteractive.com for more information.
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