Avnet Memec wins in EMEA as Renesas Electronics Reshapes Distribution Network
Distributor cites enduring pre-merger performance record as basis for new agreement
Poing, Germany -- Avnet Memec, a division of Avnet, Inc. (NYSE: AVT) has confirmed a new pan-European distribution agreement with Renesas Electronics, following the merger between Renesas Technology Corporation and NEC Electronics. The agreement makes Avnet Memec a key distribution partner for the entire portfolio of Renesas microcontrollers and system-on-chip, analogue and power products throughout the Europe, Middle East and Africa (EMEA) region.
Having partnered with NEC Electronics for more than 25 years, Avnet Memec sees the new agreement as recognition of its successful performance throughout that period, penetrating key vertical markets such as industrial automation, building & home automation, and telecommunications. The company expects to strengthen its position as it delivers the expanded range of Renesas Electronics products to its customers.
Avnet Memec marks its fifth anniversary this year, and is looking forward to celebrating with the launch of Renesas’ five-core microcontroller strategy. The five-core strategy unifies the leading-edge microcontroller technologies making up the new Renesas portfolio, which span 8-bit to 32-bit processor architectures and support numerous microcontroller peripheral functions, connectivity options, low-voltage/low-power variants, and package configurations.
“We at Avnet Memec look forward to championing Renesas’ five-core strategy, and to maximising synergies with other product groups such as ASICs, USB devices, opto-transceivers, Ethernet PHYs and analogue products,” said Jon Ellis, Vice-President Technical Marketing, Avnet Memec Europe. “We relish the challenge of building on Renesas’ number one position in microcontrollers, and to becoming the leading performer in all product groups by working with our customers throughout Europe.”
About Avnet Memec
Avnet Memec, a business unit of Avnet Electronics Marketing EMEA, is a highly specialised semiconductor distributor, operating on a pan-European basis and employing a significant number of engineers to support customers’ design efforts. Avnet Memec specialises in highly innovative suppliers and technologies, which will help a variety of customers to differentiate their designs. Its area of specialisation extends from Analog and Microcontrollers to RF, Datacom and Networking. The business unit operates out of 31 offices in 19 European countries and represents major semiconductor franchises on a pan-European basis. www.avnet-memec.eu
About Avnet, Inc.
Avnet, Inc. (NYSE:AVT), a Fortune 500 company, is one of the largest distributors of electronic components, computer products and embedded technology serving customers in more than 70 countries worldwide. Avnet accelerates its partners’ success by connecting the world’s leading technology suppliers with a broad base of more than 100,000 customers by providing cost-effective, value-added services and solutions. For the fiscal year ended July 3, 2010, Avnet generated revenue of $19.16 billion. For more information, visit www.avnet.com.
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