Bonnier Group Selects Adobe Digital Publishing Suite for Newspaper Tablet Editions

Major Newspaper Publisher Uses Adobe Creative Suite 5 and Digital Publishing Suite to Create and Produce Innovative Tablet Newspaper Editions with Distinctive Look and Features

SAN JOSE, Calif. - Adobe Systems Incorporated (Nasdaq:ADBE) today announced that the Bonnier international publishing group has selected the Adobe® Digital Publishing Suite for its development of the tablet newspaper publishing platform, News Plus. Bonnier’s News Plus platform will be used to create tablet editions of leading Bonnier Group news magazines with a total daily print circulation of more than 800,000. The first News Plus based edition expected to enter daily production is Dagens Nyheter, Sweden’s largest daily newspaper, which launched its Apple iPad News Plus app in the Apple App Store yesterday.

Following Dagens Nyheter, Bonnier plans to launch four additional dailies on their News Plus platform, including Sydsvenskan, Expressen, Dagens Industri and Børsen. Built using the Adobe Digital Publishing Suite, the Bonnier news magazine initiates a dialogue with readers, while staying on top of a 24-hour content cycle. Beginning with Dagens Nyheter, Bonnier is making innovative use of the Web View functionality in the Adobe Content Viewer to display and push HTML5 content to readers as it happens throughout the day. In addition, the company has implemented a publisher direct model for subscription payments and scheduled content distribution using the Digital Publishing Suite.

Adobe Digital Publishing Suite has been a key element in the development of our News Plus platform,” said Tore Fjaertoft, chief technology officer, Bonnier Digital. “We were challenged to efficiently and quickly create novel reading experiences that map to our business goals. The innovative Adobe Digital Publishing Suite enables us to design and produce a daily newspaper application within a very rigorous and fast paced production cycle while supporting our subscription based business model"

The Dagens Nyheter tablet edition features slideshows, video and what is called a Live Layer. The Live Layer takes advantage of the Web View overlay to stream live feeds of breaking and updated stories throughout the day. The Live Layer includes rich content, such as video. The application also makes use of CSS3 to render fonts for more sophisticated typography providing a rich reading experience. Over the coming months, Dagens Nyheter will use the Digital Publishing Suite to add more features which will enable tablet readers to communicate with individual editors and writers.

“Innovative news magazine publishers like Bonnier, who want to extend their offerings to tablets and other digital devices – leveraging existing staff and established workflows – know they can depend on Adobe to help them make this crucial transition,” said David Wadhwani, senior vice president and general manager, Creative and Interactive Solutions, Adobe. “Across the globe, citizens rely on newspapers to hold a mirror to the world and at Adobe we believe our technology will preserve and enhance the crucial role that journalism plays in our culture, as new digital platforms emerge.”

About Adobe Digital Publishing Suite
The Adobe Digital Publishing Suite provides professional publishers a set of turnkey hosted services, tools and viewer technology to create, publish and sell digital content directly, through content aggregator partners or leading mobile marketplaces. Built on the foundation of Adobe Creative Suite® and Adobe InDesign® CS5, the Digital Publishing Suite enables the design and delivery of innovative publisher-branded reading experiences, paired with flexible commerce models and deep analytics reporting. Additions to Adobe’s Digital Publishing Suite tools include a new Overlay Creator Panel, Content Viewer, Content Bundler and Digital Publishing Plug-in for InDesign CS5 that speed the delivery of digital editions on the desktop or tablet devices.

Additional information is available at www.adobe.com/digitalpublishing and on the Digital Publishing blog at http://blogs.adobe.com/digitalpublishing. Follow the team on Twitter at http://twitter.com/adobedigitalpub.

About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.