Vyvx Grows International Electronic Media Distribution Network Through Agreement with Forbes Broadcast Services
Tulsa, Okla., April 19, 2006 Vyvx, the market leader in gathering and distributing broadcast-quality media content for the advertising, media and entertainment industries, announced today that it has signed an agreement with the Canadian market leader, Forbes Broadcast Services, Ltd., of Toronto, Ontario, Canada. Under the terms of the agreement, Vyvx will replace existing server technology and manage Forbes’ existing electronic service presently in place across Canada, thus providing U.S. and Canadian advertisers a seamless North American network. More than 160 online Canadian media distribution destinations will be added for Vyvx customers, while also providing Forbes customers the latest technology and extensive reach into U.S. markets.
Vyvx and Forbes can now provide advertisers, syndicators, movie studios, and other long- and short-form content owners with end-to-end ingest, management and delivery of their media content to more than 13,000 online television and radio destinations in the United States and Canada, including coverage of the top 100 Designated Market Areas (DMAs). This expansion adds significant footprint for advertisers to Canada and Canadian advertisers to the USA, with one stop convenience for all clients transmitting content to North American broadcast destinations.
“Vyvx’s focus continues to be on expanding our network and services to the locations that help customers broaden their delivery options through more effective management and wider electronic distribution of their media content,” said Derek Smith, senior vice president of Vyvx. The new agreement will give Forbes’ customers in Canada extensive access to U.S. markets, while providing short-form, long-form and HD content owners with a fully encrypted, efficient electronic delivery alternative.
“Vyvx has one of the most extensive media distribution networks in the United States,” Forbes’ Vice-President and General Manager David Feltrin said. “Our customers in Canada now have access to a robust electronic platform, providing them with reliable, secure media distribution to every major market in the United States"
Vyvx is the industry leader in gathering and distributing broadcast-quality live and non-live video for the media and entertainment industry. Using its unmatched network reach and innovative solutions, Vyvx delivers nearly 250,000 fiber and satellite video feeds and more than 5 million ads and promotional media content around the world each year. Offering both HD and standard-definition digital services to the sports, cable, and broadcasting industries, Vyvx supplies its customers with the broadest range of flexible and reliable services in the industry.
About Vyvx, LLC
Vyvx provides video delivery solutions over fiber optics and satellite to global advertising, sports, news, and entertainment customers. Vyvx offers a wide range of dedicated and occasional services and its electronic footprint reaches more than 13,000 online television and radio stations, networks and cable head-ends, as well as more than 100 professional sports venues and all major media centers, movie studios and production facilities. Vyvx is a subsidiary of Level 3 Communications, Inc. (NASDAQ: LVLT).
The Vyvx logo, Vyvx HD logo, and inV are service marks of WilTel Communications Group, LLC, which is a wholly owned subsidiary of Level 3 Communications, LLC.
About Forbes Broadcast Services
Forbes Broadcast Services, is a leader in providing advertising distribution services to Canadian Agencies and advertisers. Forbes, the first Canadian distributor to offer daily electronic distribution of advertising content, has been distributing ads electronically in Canada for over 10 years. This partnership with Vyvx demonstrates the continuing commitment Forbes has to provide its customers with the most efficient, best technology offering available.
Forbes with Vyvx will continue to expand their Canadian network to offer full Canadian coverage.
Level 3 Forward-Looking Statement
Some of the statements made by Level 3 in this press release are forward-looking in nature. Actual results may differ materially from those projected in forward-looking statements. Level 3 believes that its primary risk factors include, but are not limited to: developing new products and services that meet customer demands and generate acceptable margins; increasing the volume of traffic on Level 3’s network; overcoming the softness in the economy given its disproportionate effect on the telecommunications industry; integrating strategic acquisitions; attracting and retaining qualified management and other personnel; successfully completing commercial testing of new technology and information systems to support new products and services, including voice transmission services; ability to meet all of the terms and conditions of our debt obligations; overcoming Software Spectrum’s reliance on financial incentives, volume discounts and marketing funds from software publishers; reducing downward pressure of Software Spectrum’s margins as a result of the use of volume licensing and maintenance agreements; and reducing rate of price compression on certain of the Company’s existing transport and IP services. Additional information concerning these and other important factors can be found within Level 3’s filings with the Securities and Exchange Commission. Statements in this release should be evaluated in light of these important factors.
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