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House of Fraser announces Jaeger winter collection now available online


House of Fraser, the premium department store, has announced the availability of Boutique by Jaeger, a new collection from the British heritage brand Jaeger for the fashion-fervent young woman, now online at

Jaeger continues to inspire and quicken pulses with a combination of originality, innovation, glamour and edge. With heritage at its heart, the Jaeger London Autumn/Winter 2010 collection ushers in a covetable collection of desirable and wearable pieces that are currently online at House of Fraser.

Jaeger Autumn/Winter 2010 continues to celebrate the brand’s rich sartorial heritage. The foundation of this collection revolves around the reworking of modern British classics. House tailoring boasts an elegant signature British cut, featuring a pronounced high shoulder, one and two-button jackets and a refined slim-cut trouser. Suiting, jackets and overcoats are crafted from the finest, most luxurious fabrics including signature cloths, such as herringbones and Prince of Wales checks.

Boutique by Jaeger offers a new line that boasts quality, attention to detail, and an eclectic style for which the 126-year-old company is justly renowned, while inviting a whole new generation to fall in love with the label. Boutique by Jaeger is spirited, irreverent and irresistible for those who love the latest fashion.

From leopard Jacquards, georgette candy stripes to electric-blue crepe, hologram sweatshirts, the Boutique girl naturally commands attention. Customers who shop online at House of Fraser will find the prices for trousers, day dresses, blouses, jackets and coats from Boutique by Jaeger are still more accessible than the main Jaeger lines, yet at no expense of quality. Boutique by Jaeger’s winter collection includes a wealth of natural fibres such as silk and wool for a stylish and warm winter.

The coat, that time-honoured Jaeger staple, has metamorphosed into a fashion phenomenon. Jaeger’s Group Chief Executive Belinda Earl remarks: “I am absolutely delighted to welcome the Boutique by Jaeger woman into the Jaeger fold. We look forward to responding to her needs, her moods and insatiable appetite for fashion that we all share.”


About House of Fraser:
House of Fraser is a department store group with 61 enviable locations across the UK and Ireland and a fully transactional website. As one of the best known names on the high street, House of Fraser has presented customers with an unrivalled nationwide department store for more than 160 years. The company was acquired by the Highland consortium in November 2006 marking the beginning an exciting new chapter in its history. The group has annual sales in excess of £1.25bn and employs 6,500 House of Fraser staff and 10,000 concession staff through 5 million sq ft of selling space. launched in 2007 and currently boasts over 850 brands including Jaeger and Radley and 125,000 individual products.

House of Fraser media contact:
Amy Jayne Rountree
Social Media and Online PR manager
House of Fraser
27 Baker Street
+44 (0) 207 003 4096


 Jaeger London
 Boutique by Jaeger

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