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CashEdge Wins Interactive Media Award for Popmoney® Website


WEBWIRE

Website Awarded the Outstanding Achievement Award for Excellence in Web Design from The Interactive Media Council

NEW YORK - CashEdge Inc. (www.cashedge.com), the leading provider of Intelligent Money Movement® services, announced today that the Company’s Popmoney® website, www.popmoney.com, has won a 2010 Interactive Media Award. The Outstanding Achievement Award for Excellence in Web Design was given in the Financial Services category.

CashEdge created www.popmoney.com for the Company’s industry-leading person-to-person (P2P) payments service, Popmoney. Popmoney is the first email and mobile P2P payments service to allow online and mobile banking customers to send money from their banks simply by using a recipient’s email, mobile number or bank account information. More than 175 banks will be live with the service by the end of 2010.

The website serves as the online hub for recipients of Popmoney payments. Popmoney recipients simply enter their bank information on the site to direct funds into their own bank accounts. To date, recipients at over 3,600 institutions have used popmoney.com. The site also provides news and information on the Popmoney service, including product information such as the recently added gifting features for the holidays.

Popmoney.com is critical in conveying our brand attributes to senders and recipients of Popmoney. We believe it needs to be intuitive and easy to use, but also to incorporate the highest level of security standards,” said Catherine Palmieri, Global Head of Product and Marketing with CashEdge. “We are thrilled to be the recipient of an Interactive Media Award, and consider it a high honor and a testament to the commitment and hard work we invested into www.popmoney.com.”

The Interactive Media Awards™ recognize the highest standards of excellence in website design and development and honor individuals and organizations for their outstanding achievement. Created by the Interactive Media Council, Inc. (IMC), a nonprofit organization of leading web designers, developers, programmers, advertisers and other web-related professionals, the competition is designed to elevate the standards of excellence on the Internet. Websites are judged based on design, content, feature functionality, usability, and standards compliance and cross-browser compatibility.

Popmoney leverages the proven reliability, security and strength of CashEdge’s money movement platform, which in 2009 processed more than $50 billion in funds transfers for bank customers. For current CashEdge clients, Popmoney is a simple upgrade of their existing TransferNow service.

To learn more about CashEdge’s Intelligent Money Movement Services, visit www.cashedge.com.

About CashEdge

CashEdge is a leading provider of Intelligent Money Movement® solutions for financial institutions, including mobile and email person-to-person (P2P) payments, account transfers, account opening and funding, small business applications and financial account aggregation. The Company’s clients include over 650 leading financial institutions, including eight of the ten largest banks in the country. CashEdge’s newest offering, Popmoney®, is a bank-enabled email and mobile money movement service that is live at leading banks in the U.S.

CashEdge’s industry-leading products include Popmoney® for email and mobile payments; Popmoney for Small Business, OpenNow®/FundNow® for new account opening and funding; TransferNow® for consumers, which includes Me-to-Me and Third Party Transfers; and Small Business Suite, which includes Invoicing, Me-to-Me Transfers, Employee Payments and Vendor Payments. All CashEdge products are supported by industry-leading risk management capabilities that leverage proprietary technology to help financial institutions mitigate risk and decrease fraud exposure.

The Company is headquartered in New York with offices in Silicon Valley and India. For more information, visit www.cashedge.com.



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