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Web Design Company Brands Up have given their website a new look as part of their overall expansion of business services. The site now features a homepage flash presentation as well as incorporating additional Web 2 elements into the range of services offered by the branding and web design Company. CEO Vincent Octaviouz believes the face-lift was necessary ’not only because the Company has developed, but because the more engagement your site provides, the less likely it is that people visiting the site will click away.’

With the emergence of Facebook and Youtube, branding has of course altered radically in the last 5 years. It is now no longer the Media who have exclusive control over what is published, because anybody with an opinion or a digital camera can significantly affect how a brand is perceived. In a recent interview, Vincent explained the new dynamics: “If someone has a bad experience at Cafe ZYX, and they video their experience and upload it to Youtube, and if it then goes viral, that can devastate a company’s brand. So now you see all the big companies like Nike and Adidas with Facebook Fanpages, because they have to engage with their customers, to be totally accountable and as approachable in as many ways as possible. When I develop a brand I now build communicability into the model. It’s like building a skyscraper in Kyoto - you need that flexible dynamic infrastructure that allows you to respond to sudden movements at ground level. Likewise, Brands Up doesn’t just exist at – we are on Youtube, Facebook, Twitter...wherever people are talking about us. ”

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