IBM to Release "IBM and the Future of TV" Podcast

Armonk, NY - 17 Apr 2006: IBM announced today that the 12th podcast in the series “IBM and the Future of . . .” will begin today on its investor Website. The podcast is called “IBM and the Future of TV.”
“IBM and the Future of TV” discusses the profound changes shaping the way billions of people get their news, culture, education and entertainment. As technology evolves, consumers are getting more and more choices for media content, when to receive it, and how to experience it. This is leading to increasing market fragmentation, which is challenging established media, programmers, and advertisers - and creating vast new opportunities for the expanding media and entertainment industry.

The podcast is hosted by Ethan McCarty and features a discussion with Saul J. Berman, IBM Business Consulting Services strategy and change leader for Americas Media and Entertainment, and Steven L. Canepa, IBM vice president for Global Media and Entertainment Industry.

The podcast will be available on IBM’s investor Web site, at http://www.ibm.com/investor/viewpoint/podcast/17-04-06-1.phtml

While the current information on its investor Web site is largely historical, IBM’s podcast series discusses both general technology trends and IBM innovations in a variety of emerging business and technology areas.

Future topics will include “IBM and the Future of . . .” commuting and the corporation.

Other podcasts in the series can be downloaded at http://www.ibm.com/investor/viewpoint/podcast.phtml.

Contact Information

Jorge Alberni

IBM Media Relations

IBM

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