Business Application Social Collaboration Leader Teams Up with Fastest Growing Customer Relationship Management Firm

Qontext and SugarCRM: A Sweet Deal

Mountain View, CA – November 18, 2010. Qontext, a business social networking platform to make companies more agile and efficient has been SugarExchange certified by SugarCRM, the commercial open source CRM leader. The new integration with Qontext, social-enables SugarCRM so users can follow and collaborate with associates, partners and customers via a single platform.

“We’re excited about the natural fit between SugarCRM and Qontext where Qontext can enable and capture internal cross-functional conversations right within SugarCRM,” said Samir Ghosh, Qontext Vice President of Business Development. “It can even be used to help close business and service customers. Rather than just chattering about sales opportunities, SugarCRM + Qontext adds real context for better two-way cross-functional team selling and information recall.”

Unlike emails, which get buried, lost and forgotten, Qontext allows people to easily find documents and discussions months or even years later, right on an opportunity or customer account page for example. With Qontext, these social conversations can bridge across SugarCRM to link with other applications. Qontext also lets people work collaboratively on documents and important projects. Employees can stay on top of what’s going on in the company with real time feeds and get customized alerts when important events happen, such as a new opportunity posting, product shipment or delay.

“The addition of Qontext underlines our commitment to offer a great CRM user experience anytime, anywhere,” said SugarCRM Senior Director, Martin Schneider, “It will allow users to be more productive and to connect more closely with their customers.”

Qontext was named the SugarExchange product of the month for October. It easily integrates with any app. Qontext was AppExchange certified by Salesforce.com earlier this year. Qontext was developed by Pramati Technologies, which has delivered world-class products for over a decade, including the acclaimed Pramati Java Middleware and SocialTwist. Qontext is available as a SaaS offering with a monthly subscription.

For Ghosh’s interview about how social media and business interact go to: http:www.crmoutsiders.com/2010/11/11/breaking-down-the-social-silos-qontext/

Qontext Inc. is a global provider of on-demand social networking software for companies and ISVs seeking to quickly add state-of-the-art social features to their web-based applications. Qontext is the only private social collaboration platform that easily integrates with existing business applications such as CRM. Qontext uses on-demand, private cloud hosting for secure scalability with predictable, optimized IT costs. www.qontext.com.

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