Azigo Completes Additional Financing to Enter Interest-Based Online Advertising Data Market
BOSTON, Massachusetts (November 18, 2010) - Azigo, Inc. this month closed the second tranche of its Series B Financing. Together with an earlier tranche completed in March 2010, this brings the total raised for the year to $2.25 million. Azigo is using the financing to expand into the interest-based interactive advertising market by providing individuals the tools to visualize, manage and directly benefit from the behavioral and other personal data currently being collected about them on the web. This most recent financing was provided by Parkview Ventures - www.parkviewventures.com - and current shareholders of Azigo. In connection with this funding, Laurent Ohana, managing partner of Parkview, has joined the Azigo Board of Directors.
“The Web is ready for a paradigm shift that gives people a voice in determining how information about them can be collected, shared and used by the web sites they visit each and every day,” stated Paul Trevithick, CEO and co-founder of Azigo. “We intend to give individuals the tools to reclaim control of their data at the source - their PC, phone or other device - and to enable users to make this valuable information available to publishers and other companies they trust in return for free content and personalized services,” added Trevithick.
Azigo is leveraging a long history in the user-managed identity space, having done work for many customers including Google, Equifax, PayPal, the Better Business Bureau, and others. These new tools build on the open-source Higgins Personal Data Service (higgins-project.org), built by Azigo. Azigo technology is currently being rolled out by Mydex - mydex.org - in the UK.
Azigo, Inc. - www.azigo.com - is a leading developer of user-centric, identity and personalization technology for the web and mobile devices. Azigo’s products provide visibility into the data collection activities of the visited web sites, and give people full control over what personal data to trade in exchange for offered benefits. With Azigo, web publishers, merchants, advertisers and service providers can establish a trusted, direct relationship with their users, gaining higher quality, opt-in data that can be used to improve personalization, service, conversion, and advertising.
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