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rbb PR Firm Associates Susan Gilden, Sandra Fine and Jennifer Valdes Accept Leadership Roles with Boards of Public Relations Society of America’s Miami and Gulfstream Chapters


MIAMI -- November 17, 2010 — Three associates of rbb Public Relations, an award-winning national marketing PR firm, have assumed leadership positions with South Florida chapters of the Public Relations Society of America (PRSA). Account director Susan Gilden was named president of PRSA Gulfstream in Broward County, and account director Sandra Fine, APR, and account coordinator Jennifer Valdes were elected secretary and treasurer, respectively, for PRSA Miami. The women were named to their chapter’s Board of Directors in October, and will officially begin their tenures in January 2011.

Ms. Gilden has been a member of PRSA Gulfstream since 2007. She was chair of the membership committee for two years, and is currently serving her second term as treasurer. Ms. Fine, a three-year member of PRSA Miami, had previously served one-year as a board member at large and two years as college relations chair. Ms. Valdes joined the association’s Miami chapter in 2008 while finishing her master’s degree in mass communication from the University of Florida.

“Our PR firm strongly supports its staff’s professional development and involvement with industry organizations for numerous reasons, including its role in helping practitioners to stay ahead of the curve in today’s dynamic media environment,” said rbb CEO and managing partner Christine Barney, who served as a PRSA Miami past president. “Susie, Sandra and Jennifer are rising stars at rbb as well as PRSA who exemplify this leadership role with their peers, and we congratulate them for continuing to support our industry.”

Ms. Gilden and Ms. Fine have been with the Miami-based PR firm for more than five years each. As account directors, they lead integrated media and marketing campaigns for a number of the firm’s high profile clients including Adler Group, American Airlines Arena, Feld Entertainment, FPL and Zumba Fitness. Ms. Fine was accredited by the PRSA in 2008 and won PRSA Silver Anvil awards in 2007 and 2008 for leading firm campaign work with FPL and TracFone. She was also named to PR News “15 to Watch” list, honoring promising PR professionals under the age of 30. Ms. Valdes provides media relations support to corporate, consumer, and travel accounts that include AMResorts, Canyon Ranch, Flagler and the Florida Marlins.

About rbb Public Relations
rbb Public Relations is an award-winning marketing PR firm with a national reputation for delivering results on par with the largest national firms, but with the individual attention of a boutique agency. Named The Holmes Report’s “2009 Boutique Agency of the Year” and PRWeek’s “2008 Agency of the Year,” rbb’s bilingual staff excels in media relations, corporate communications, digital/social media, product introductions, reputation management and crisis counseling. The firm’s capabilities encompass a variety of practice areas, including B2B, financial and professional services, consumer products, crisis communications, travel & leisure, health and fitness, real estate, and food and beverage. rbb is a founding member of the Converge network of PR firms. For more information, call (305) 448-7450 or visit

About the Public Relations Society of America (PRSA)
With more than 31,000 members, PRSA is the largest organization of public relations professionals and students. PRSA is comprised of 111 local Chapters organized into 10 geographic Districts; 16 Professional Interest Sections that focus on issues, trends and research relevant to specialized practice areas, such as technology, health care, financial communications, entertainment and sports, and travel tourism; and the Public Relations Student Society of America (PRSSA), which has more than 300 Chapters at colleges and universities in the United States and abroad. PRSA is headquartered in New York.


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