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BooksOnBoard and Bluefire Bring Secure Adobe eBooks to iPad and iPhone


BooksOnBoard pioneers again! Two years ago this month, BooksOnBoard brought the market eBooks for sale on the iPhone and iPod Touch. Nine months later, BooksOnBoard was the very first eBook retailer to sell secure Adobe ePUB format titles on anything. Now, BooksOnBoard and Bluefire Productions have brought this full circle, bringing you secure Adobe ePUB and PDF format on iPad, iPhone and iPod Touch.

In partnership with Bluefire Productions, BooksOnBoard this week makes secure Adobe format eBooks available on iPhone and iPad for the very first time. Any BooksOnBoard customer who has secure Adobe format eBooks in their bookshelf can now open them on their iPhone, iPod Touch, or iPad. And, if you purchased your titles at other non-proprietary, open-source stores like BooksOnBoard, you can load those titles to Bluefire Reader as well.

Secure Adobe formats themselves are worth noticing. Through Adobe PDF and ePub, readers are supplied with the protection they most desire: no longer buying mere access to content, they’re buying the content itself—thereby no longer at risk of losing their eBook libraries. Before the release of Bluefire Reader, iOS device users did not have this basic security.

“We are so pleased to be announcing this partnership with BooksOnBoard,” said Micah Bowers, Principal and UX Director of Bluefire Productions. “[BooksOnBoard] thoroughly understands the tremendous customer value of industry standard, interoperable eBook formats. BooksonBoard customers can shop with confidence knowing that the eBooks they purchase today can be read on many different mobile devices, desktop computers, and dedicated eReader devices. We would like to welcome BooksonBoard customers to Bluefire Reader and we wish you all many hours of happy reading.” He added, “Bluefire Reader is a leap forward for organizations across the globe that utilize the Adobe eBook Platform by proving a means to distribute their protected PDF and EPUB eBooks to the millions of iOS device owners.”

“Our customers have wanted this for a very long time,” said BooksOnBoard CEO Bob LiVolsi. “We have championed industry standards to make life easier for customers since the outset of this industry, and, while the multi-billion dollar conglomerates fight over PR and who gets device revenue, we’re the little engine that could, bringing the infrastructure that provides content the way our customers need it.”


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