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“Cool It” Shows the World How To Go Green Without Going Broke


Burbank, California USA
With the release of the new film “Cool It” an alternative vision for how to go green has been presented to the public, to the dismay of many environmental activists. However, far from being an anti-global warming documentary, “Cool It” offers an intelligent path toward dealing with global warming that will avoid placing crippling burdens on the global economy.
Based on the book of the same name by Danish economist Bjorn Lomborg, “Cool It” attempts to provide a rational counterbalance to exaggerated and often erroneous claims about global warming and its likely effects. In Lomborg’s view, alarmists are making claims unsupported by the scientific evidence that are not just leading to misguided measures to combat global warming. They are promoting an ineffective response to global warming.
Lomborg is not a climate-change denier. He believes that the global temperatures are rising and that steps should be taken to reduce human-caused carbon emissions that are contributing to global warming.
“Bjorn Lomborg’s main point in ‘Cool It’ is not to stop taking action against global warming,” said green living expert Steve Stillwater of “Rather, he wants the world to stop taking the wrong action.”
What does Bjorn Lomborg believe should be done? He advocates larger investments in alternative energy technology that will substitute for fossil-fuels sources. In this way the world will create superior technology for renewable energy production without imposing well-intended but dangerous mandates such as the Kyoto Protocols. Lomborg makes the point that arbitrary restrictions to reduce greenhouse gases without cost-effective technology to do so will place unnecessary burdens on the world economy. The result will be stymied economic growth and a lower standard of living for nearly everyone.
“How to go green worldwide in the best, smartest way is the message of ‘Cool It.’ Making reasonable investments in the development of green, renewable energy technology will provide the largest benefits of going green over the long term,” added Steve Stillwater. “Meanwhile, individuals can learn to go green at home to save energy and conserve resources"
The LivingGreenandSavingEnergy website, is dedicated to providing intelligent advice on how to go green and reap the benefits of green living. The site offers a free mini-course in how to live green and save money that shows anyone how to gain the benefits of going green. Sign up for the free course on the home page of the website or at

For more information, contact Steve Stillwater at Greenwise Publishing by e-mail at or visit his website at


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