Digidesign ICON Reaches Milestone Sales Figure
1,000th Console Goes to Disney
Tewksbury, MA – April 13, 2006 - Avid Technology, Inc. (NASDAQ: AVID) today announced that its audio division, Digidesign, hit a milestone sales figure for its ICON integrated console environment. The ICON|D-Control™ and ICON|D-Command™ digital consoles – which provide seamless control and integration with the Digidesign® Pro Tools® platform – have surpassed 1,000 units in sales worldwide since they began shipping in 2004. This benchmark further attests to the acceptance of ICON as the new standard in digital consoles, spanning the realms of music, broadcast, and postproduction.
The 1,000th unit (a 48-fader dual-operator D-Control) was sold to Walt Disney Pictures and Television for installation on the dub stage used this season to mix the hit television show “Lost.” Disney has long been considered one of the leaders in state-of-the-art sound, and the decision to switch over to the ICON system was made by Gil Gagnon, vice president of post production services for Walt Disney Pictures and TV.
“Choosing an ICON was the right decision for us. In fact, we chose three,” says Gagnon. “We’re currently upgrading three of our stages with ICON consoles as the right tool for the demands of those particular stages. We have had tremendous success with our [Digidesign] ProControl® stage over the last five years, and this will only further complement the variety of solutions we can offer our clients.”
Disney’s total investment in the ICON platform is significant, and currently includes a dual-operator, 48-fader D-Control; a dual-operator, 48-fader D-Command; and a 24-fader, single-operator D-Command system.
“We’ve seen some amazing ICON adoption stories over the past year,” says Digidesign ICON sales director Rich Nevens. “In addition to significant sales to industry leaders like Disney, ICON was used to mix the Oscar® nominated films Good Night, And Good Luck; Syriana; Hustle and Flow; and The New World – in addition to mixing all of the live music for this year’s Grammy® Awards. ICON has built a proven track record in a very short time and we’re thrilled that Disney has now made it a part of its audio postproduction workflow.” Other recent ICON installations include Warner Brothers, Universal Studios, Microsoft Studios, Ascent Media, Dubbing Brothers, Margarita Mix, Post Logic, and Resonate.
For more information about ICON and to learn more about the studios using it, please visit the Digidesign website at www.digidesign.com.
The Digidesign ICON integrated audio production environment is redefining the state of the art in large-format recording and mixing technology. Featuring your choice of the flagship D-Control worksurface or the all-new D-Command compact worksurface, plus the Pro Tools|HD® Accel system as its DSP mixing and processing engine and modular Pro Tools|HD audio interfaces for analog and digital I/O, ICON is the first truly integrated console solution of its kind.
Digidesign, a division of Avid Technology, Inc., is the world’s leading manufacturer of digital audio production systems and the winner of the 2001 Technical Grammy Award and 2003 Academy Award® of Merit (Oscar statuette) for the design, development, and implementation of the Pro Tools digital audio workstation. Digidesign provides the professional music, film, video, multimedia, and radio broadcast industries with tools for digital recording, MIDI sequencing, editing, signal processing, and surround mixing. Digidesign products are marketed in more than 40 countries worldwide through a distribution network of value-added dealers, distributors, and OEM relationships. M-Audio, a leading provider of digital audio and MIDI solutions for electronic musicians and audio professionals, is a business unit of Digidesign. For more information, visit www.digidesign.com.
About Avid Technology, Inc.
Avid Technology, Inc. is the world leader in digital nonlinear media creation, management, and distribution solutions, enabling film, video, audio, animation, games, and broadcast professionals to work more efficiently, productively, and creatively. For more information about the company’s Oscar®, Grammy®, and Emmy® award-winning products and services, please visit: www.avid.com.
© 2006 Avid Technology, Inc. All rights reserved. Product features, specifications, system requirements, and availability are subject to change without notice. Avid, Digidesign, Film Composer, Pro Tools, D-Control, D-Command, ProControl, and Pro Tools|HD are either registered trademarks or trademarks of Avid Technology, Inc. in the United States and/or other countries. Avid received an Oscar statuette representing the 1998 Scientific and Technical Award for the concept, design, and engineering of the Avid® Film Composer® system for motion picture editing. Digidesign, Avid’s audio division, received an Oscar statuette representing the 2003 Scientific and Technical Award for the design, development, and implementation of its Pro Tools digital audio workstation. Oscar and Academy Award are trademarks and service marks of the Academy of Motion Picture Arts and Sciences. Emmy is a registered trademark of ATAS/NATAS. Grammy is a trademark of the National Academy of Recording Arts and Sciences, Inc. All other trademarks contained herein are the property of their respective owners.
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