NarrowAD.com Exploring Personalized Online-Ad Model in China
Whether you love them, hate them, or just ignore them, online ads are still a vast source of revenue in the online world. However, in terms of its delivery, the old carpet-bombing style online ad often fails to meet the needs of Netizens and advertisers.
Meanwhile, medium-sized and small businesses often feel the service fee of the old style online ad is not affordable. For instance, the two pop-up slots on Sina’s homepage (Sina.com is the #1 web portal in China), charge 120,000 RMB yuan each. Therefore it is almost an impossible mission for those medium-sized and small enterprises to promote their products by the means of online advertisement.
Aiming at this problem, Tixa Internet, a Beijing based Internet company, launched a new online advertising format called “Narrow Ad” last year, and the NarrowAD.com, in the fast growing China’s online market.
This brand-new system, different from popular search engine oriented online Ad, places advertisments based on the content of the article being viewed, as well as users’ location and interests. Based on its unique personalization technology, Tixa.com developes this new approach, which narrows down the focus of online ad and thus allows advertisers to deliver ads specifically to users’ interests and to address target audiences more straightforward. TIXA.com hopes the new online ad concept can help both big corporations and mom-and-pop stores take the advantage of online marketing.
Since the model offers an unobtrusive compelling and customized web ad service, IT Insiders believe the “Narrow Ad” is to enhance the profit-earning ablity of the traditional online media that was often stamped as “the Internet Bubble”.
Beijing-based Tixa Internet Technology Co.,Ltd was established in late 2000. After absorbing a venture capital from Mitsui Sumitomo Financial Group, the company has developed NarrowAD.com, Prnews.cn and Chinawi.com to deliver its unique Internet services in China.
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