SAMSUNG’S Popcon Refrigerator Brings The Multimedia Lifestyle To The Heart Of The Home

"Popular Convergence” Refrigerator Consolidates Common Kitchen Activities in a Single Stylish Appliance

13, Apr, 2006, Ridgefield Park, NJ – Samsung Electronics, a global leader in convergence technology and one of the world’s largest and most innovative manufacturers of home appliances, today introduces its POPCON (Popular Convergence) Refrigerator. The 24 cubic foot refrigerator features a detachable 10.4” wireless TFT (Thin Film Transistor) LCD, allowing it to serve as both a dedicated food storage appliance and a family information center.
Today’s kitchen is the central meeting place of modern family life. The most trafficked room in the house, the kitchen is where families plan their schedules, leave messages, post pictures, do homework, watch TV, have family meetings and, of course, share meals. Samsung’s POPCON Refrigerator incorporates Samsung LCD technology to facilitate family activities in one elegant appliance. The 10.4” LCD screen is touch sensitive, allowing families to navigate functions and find information through simple on-screen buttons. The LCD incorporates a digital schedule and calendar to highlight important dates and appointments as well as a digital memo pad. The unit can also be used to leave family messages in voice or text form. A stylus pen is included to handwrite messages for a more personal touch.

The POPCON Refrigerator makes it easy for busy families to track and organize both fresh products and leftovers with a system of food management functions. The touch screen features a Detail Memo function and provides users with information on optimal food storage based on category. The refrigerator can also be set to remember expiration dates for different products and can generate on-screen alerts when items are too old to eat.

“The kitchen is the hub of the home, and Samsung’s leadership in the convergence space gives our kitchen appliance products a true multimedia advantage,” said Paul Mumm, Sr. Marketing Manager, Home Appliance for Samsung. “Samsung developed the POPCON Refrigerator to make life more convenient for busy families, and to meet the demand for digital appliances that are not only functional, but aesthetic lifestyle statements.”

The POPCON Refrigerator also adds entertainment to the kitchen bill of fare. The digital wireless LCD TV screen features an auto setting system and displays programming with superior Samsung image clarity. A high-quality sound system with two speakers ensures robust sound from both TV programs, and from the built-in digital FM radio. The unit is detachable, so it can be conveniently placed wherever a TV is needed temporarily, or used at a desk or table for in depth family scheduling and kitchen organization.

Samsung’s refrigerators match their advanced technology with superior performance. According to the annual J.D. Power and Associates 2005 Major Home Appliance Study SM, Samsung is ranked “Highest in Customer Satisfaction with Refrigerators.” Samsung’s refrigerators received excellent ratings from consumers in the highly critical and most important performance factor of the survey. Not only were those surveyed very pleased with the performance of Samsung’s refrigerators, but they also gave superior ratings for the prices of the products.

The Samsung POPCON Refrigerator will be available fall 2006 for MSRP $3,799.

About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., markets a broad range of award-winning, advanced digital consumer electronics, information systems and home appliance products. The SEA organization oversees the North American operations of Samsung including Samsung Telecommunications America, LP, Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. Please visit for more information.

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 90 offices in 51 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com

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