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HP Introduces Digital Signage to Help Companies Boost Sales, Lower Costs and Better Inform Customers


Full-featured HP SignagePlayers deliver easy and cost-effective digital signage solution

PALO ALTO, Calif., HP today unveiled a new digital signage offering designed to make it simple for businesses to better inform customers while boosting sales and lowering costs.

The low-cost, easy-to-use HP SignagePlayer mp8000s and HP SignagePlayer mp8000r are designed for independent retailers, and other small to midsize businesses that want to deploy full-featured digital signage at a single location or across a small network.

“The new HP SignagePlayer mp8000s and HP SignagePlayer mp8000r, featuring Scala® QuickStart™ software, enable businesses to quickly and affordably deploy full-featured digital signage solutions,” said Bob Rosenberry, manager, Visual Solutions, Retail Solutions Global Business Unit, HP. “Professional digital signage is now within reach for businesses large and small.”

HP SignagePlayer: easy to use, easy to deploy

HP SignagePlayer is a new line of affordable digital signage players that are easy to use and simple to deploy. Beyond simple slideshows and video looping, HP SignagePlayer enables sophisticated layouts with images, text, Adobe® Flash animations, RSS feeds and interactive content.

The HP SignagePlayer mp8000s and mp8000r models come pre-installed with Scala QuickStart software, which allows a user to be up and running in minutes. Scala QuickStart also features a simple visual interface for creating, managing and scheduling information on the HP SignagePlayer.(1)

Built-in, professionally designed templates enable users to quickly create attractive and engaging visuals such as menu boards, in-store promotions, lobby signage and infotainment. From informative health and insurance updates in doctor’s office waiting rooms to daily changing menu board promotions at quick service restaurants, HP SignagePlayer enables an enhanced customer experience.

For businesses with space limitations, the HP SignagePlayer mp8000s supports content up to 720p in a small device design that can be mounted behind the display. The HP SignagePlayer mp8000r features NVIDIA discrete graphics for the most demanding 1080p content requirements.(2)

Pricing and availability

The HP SignagePlayer mp8000s and HP SignagePlayer mp8000r are expected to be available in early December in the United States, Canada, the United Kingdom and the Netherlands. List pricing in the United States is $1,119 for the HP SignagePlayer mp8000s and $1,079 for the HP SignagePlayer mp8000r.(3)

More information on HP SignagePlayer will be available today at noon ET at

About HP

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available at

(1) Content management software available via monthly subscription to Scala QuickStart. Cost is $45 per month.

(2) HP Wall Mount required and sold separately.

(3) Estimated U.S. list prices. Actual prices may vary.

Scala is a registered trademark of Scala, Inc. QuickStart is a trademark of Scala, Inc.

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the execution and performance of contracts by HP and its customers, suppliers and partners; the achievement of expected operational and financial results; and other risks that are described in HP’s Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2010 and HP’s other filings with the Securities and Exchange Commission, including but not limited to HP’s Annual Report on Form 10-K for the fiscal year ended October 31, 2009. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2010 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.


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