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Carson Toyota Confirms, Toyota Launches Toyota Prius Plus Performance Package At 2010 SEMA Show


November 2, 2010 – Carson, Calif. – Carson Toyota confirms, the 2010 SEMA Show will mark the debut of the all-new Toyota Prius PLUS Performance Package, a new hybrid performance line by Toyota Racing Development (TRD).
The new Toyota Prius PLUS package was developed to meet the evolving demands of the growing hybrid segment. The new PLUS package features several Toyota accessories that complement the Prius’ core values of Eco and Advanced Technology.
“The all-new Toyota Prius is a more fun-to-drive, performance-enhanced vehicle that maintains its industry-leading fuel efficiency,” said Carson Toyota’s General Sales Manager, Marty Brylski.
The Prius PLUS Performance Package starts with a seven-piece aerodynamic body kit including a uniquely styled rear diffuser, which enhances its already sleek appearance and maintains its 0.25 coefficient of drag. The aero kit also includes front and rear bumper spoilers and side skirts, which are complemented by race-inspired 17-inch forged wheels.
Improved performance handling is achieved with the installation of sport-tuned lowering springs that provide a lower center of gravity, enhancing the vehicles on-road performance through quicker turn-in, enhanced steering response and improved cornering ability.
The Prius PLUS package includes exclusive floor mats with a “PLUS” logo and a unique “PLUS” exterior badge.
The new Prius PLUS Performance Package represents the first installment of the new PLUS brand of accessories from Toyota and will be available in limited production beginning in April 2011.
Carson Toyota has been serving Southern California residents since 1974. With an inventory of more than 1,000 new and pre-owned vehicles in stock, a knowledgeable sales staff, expert factory-trained technicians and a state-of-the-art parts and service department on more than 10 acres, Carson Toyota is one of the highest volume Toyota dealerships in the nation. Visit Carson Toyota today at 1333 233rd Street in Carson, Calif. or Don’t forget to become of fan of Carson Toyota on Facebook (, and become a follower of Carson Toyota on Twitter (


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