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Superbreak reports increase in short breaks in Manchester


Superbreak, the city break provider, has reported year on year online revenue growth for customers taking short breaks to Manchester as the breadth of product expands to include theatre breaks.

The York based tour operator has secured a number of new theatre shows in Manchester to further compliment its’ range of breaks on offer. The introduction of smash hit west end theatre shows including Mamma Mia and We Will Rock You to Manchester’s Opera House and Palace Theatre have only helped to strengthen its product proposition for Manchester. London theatre breaks continue to play an integral part to Superbreak’s extensive product portfolio and the strong partnerships with theatres has enabled them to secure a range of budget to top price theatre tickets, including tickets to the brand new ’Ghost the Musical’ set to open in March 2011.

The tour operator has reported a 15% year on year online revenue growth for Manchester with many customers taking advantage of the sightseeing tours and tickets available, including the Manchester United Museum Tour and the Legoland Discovery Centre. The on-going partnership with rail companies also allows Superbreak to offer customers a variety of packaged hotel breaks with return rail travel included.

Superbreak’s Online Marketing Manager, Khalid Amin commented: “Manchester continues to be a strong provincial destination for Superbreak and the addition of some of the top west end shows to Manchester’s popular theatre venues allows us to offer our customers even more value and choice on their short break. Search volumes for Manchester this year are already up versus last year and continue to be encouraging as we start to enter the busy Christmas period.”

About Superbreak:
Superbreak is the internet division of Superbreak Mini Holidays Limited, the market leader for short breaks and hotels throughout the UK. Superbreak is part of Holiday Break plc. Based in York, England, Superbreak specialises in booking cheap weekend breaks in 2-5 star hotel accommodation throughout Britain for the leisure traveller. Superbreak holds allocations of rooms at all hotels and can make bookings up to and on the day of departure.

With 5000 plus hotel partners in worldwide locations from Aberdeen to Abu Dhabi, from London to Lourdes and with great availability and rates for weekend breaks, events at the O2 Arena, various popular attractions and national and international rail partners, Superbreak can offer an outstanding depth and breadth of UK and Overseas short break products such York hotels.

For further information on Superbreak or on this PR, please contact:
Khalid Amin
Online Marketing Manager
Superbreak Mini-Holidays
Eboracum Way
YO31 7RE
(01904) 436043


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