Wall Street Journal Europe is The Most Effective Pan-European Brand for Targeting The C-Suite, According To Be: Europe Survey
The Wall Street Journal Europe also grows readership across print and online
LONDON, – The Wall Street Journal Europe brand reaches upscale business audiences more effectively than any other pan-European brand, according to the BE: EUROPE 2010 readership survey, released today.
The annual survey, carried out by Ipsos MediaCT, covers more than 450,000 business executives in 17 countries across Europe. The survey measures the media habits of Europe’s business elite, looking at both print readership and online usage.
Survey results show that The Wall Street Journal Europe – in both print and online – has the strongest profile of its competitive set amongst C-suite and top management, delivering advertisers a highly targeted audience.
The Journal Europe brand is also the most effective way of reaching first and business class travellers, as well as business audiences in Continental Europe, according to the survey. It has the most affluent audience in print, while the newspaper is the most effective pan-European publication for reaching those working in banking and finance. It has also maintained its lead over The International Herald Tribune in readership.
“Our strong results on the Business Elite survey underline our continued growth and momentum in the European market,” said Andrew Langhoff, publisher of The Wall Street Journal Europe and managing director of Dow Jones & Company in EMEA. “Over the past year we’ve made investments in our print, online and mobile products, added staff, launched advertising and marketing campaigns and developed new partnerships to increase our impact in Europe. And we’re now reaping the results -- readers, advertisers and business travelers all tell us they like what we’re doing.”
Journal Europe readers are spending longer reading the paper each day, according to a recent subscriber survey*, while the seniority of its readers has also increased. The Wall Street Journal Europe also grew advertising revenue by more than 40% in the first half of this year, along with a nearly 20% increase in share of market.**
Last month, The Wall Street Journal Europe expanded its lifestyle content by expanding its Friday Weekend Journal section, adding new content and full colour, along with regular columnists, including Tina Gaudoin on Style & Fashion and Will Lyons on Wine. A new look was also introduced for the European Life & Style section online (europe.WSJ.com/lifeandstyle), including new elements in such areas as property and food.
About The Wall Street Journal Europe (Europe.wsj.com)
Founded in 1983, The Wall Street Journal Europe forms part of the world’s leading business publication franchise, which includes The Wall Street Journal, The Wall Street Journal Asia and The Wall Street Journal Online at WSJ.com, the leading provider of business and financial news and analysis on the web with more than one million subscribers and 23 million visitors per month. Together, these publications have a total circulation of nearly 2.9 million, reaching the world’s top business and political leaders.
The Wall Street Journal Europe draws on the Dow Jones network of nearly 1,900 business and financial news staff, the largest network in the world, including more than 400 in Europe, the Middle East and Africa. Its website, Europe.wsj.com, offers relevant, reliable breaking news and analysis, opinion, market data and multimedia features tailored for a European audience by a London-based editorial team. WSJ.com Mobile Reader for Europe also delivers content to BlackBerry® smartphones as well as iPhone and iPod touch devices.
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