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Littlewoods Europe announces Top 10 toys prediction for Xmas 2010


Littlewoods Europe has revealed the top toys on every childís wish list to Santa this year in an effort to help give parents a head start with their shopping this Christmas.

Among the Christmas gift ideas which Littlewoods expects to be the most sought-after this year are hi-tech gadgets such as robotic hamsters and video cameras, along with some of the more traditional ones like dolls houses which also make an appearance.

Character toys are a huge trend in the 2010 Christmas gift ideas list, with the success of Toy Story 3 expected to see Jet Pack Buzz Lightyear top the list as the most likely toy to be flying off the shelves this Christmas time.

Next on the Christmas toys list are the Zhu Zhu Pets hamsters which have already proved hugely popular. With their fur styled into a Mohican, along with crazy moves and unique noises, they are just as entertaining as the real rodents but require far less care. With the addition of the latest Rock Star characters they look set to continue the trend.

Ben 10 Ultimate Alien Ultramatrix, which gives kids the chance to enter the world of extra terrestrials through various lights and sounds, is next on the list, quickly followed by the ever present Lego, with the Lego city fire truck and station.

Another traditional favourite which appears this Christmas are the Ladybird dolls sets, which actually appear twice in the top ten with the Ladybird wooden dolls house and the Ladybird 7 in 1 doll set.

More modern toys are also represented though with the electronic learning Vtech toys and there is even something from outside of time altogether with the Dr Who sonic screwdriver likely to be in big demand.

With the official Toy Retailers Association predictions set to be announced at the end of October, Littlewoods hopes that their own predictions will help savvy shoppers to make an early start on their shopping so that they can get ahead of the rush and avoid disappointment on the big day.

The full top ten list in descending order is: the Jet Pack Buzz Lightyear, Zhu Zhu hamsters, Ben 10 ultramatrix, Lego City fire truck, Baby Annabel, Vtech Kidzoom, the Dr Who sonic screwdriver, the Ladybird wooden dolls house, the Henry cleaning trolley and the Ladybird 7 in 1 doll set.

About Littlewoods Europe is part of Shop Direct Group who is the UKís largest online and home shopping retailer with sales of circa £1.7 billion. The Group has 5m active customers and offers 1000ís of big brands across a range of categories including womenís clothing, menís clothing, furniture and electricals.

Brands within the Shop Direct Group portfolio include,, Littlewoods Ireland, Additions, Great Universal, Choice, Kays, Empire Stores and Marshall Ward.

PR Contact:
Michelle Miller
Consumer PR Team
Shop Direct Group
Skyways House
Speke Road
L70 1AB
0844 292 2570


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