Sybase ASE Database Query Optimization Secrets Revealed in Embarcadero Webinar

SAN FRANCISCO – Oct. 19, 2010 – Join Embarcadero Technologies on Thursday, October 21 to learn inside performance secrets from leading Sybase ASE database experts. Peter Dobler of Dobler Consulting; Kevin Sherlock, a recognized Sybase ASE expert and DBA for Children’s Hospital in Omaha Nebraska; Harry Helal, technical program manager for Embarcadero’s DBArtisan and Rapid SQL products; and Scott Walz, senior director of product management for Embarcadero will explore Sybase ASE query optimization.

Participants in this online roundtable will learn:
- What the manuals aren’t telling you
- How to choose the right optimizer mode
- How to leverage the query optimizer for extreme speed
- Sybase ASE DBA - 1.0 vs. 2.0

This webinar will be offered at three times and participants are encouraged to bring their Sybase ASE performance questions to the event. Click on the appropriate link below to register:
7 a.m. PT - http://forms.embarcadero.com/forms/AMUSCA1010DoblerSherlockSybase-10-21-7AM
11 a.m. PT - http://forms.embarcadero.com/forms/AMUSCA1010DoblerSherlockSybase-10-21-11AM
7 p.m. PT - http://forms.embarcadero.com/forms/AMUSCA1010DoblerSherlockSybase-10-21-7PM

About the Speakers
Peter Dobler is an accomplished IT database professional who makes a difference by improving efficiencies and reducing costs for small and medium sized businesses. He founded Dobler Consulting, a Tampa, Florida consulting firm that delivers implementation expertise for Oracle, Sybase and MS SQL Server in 2000. His 25 plus years in technology started in Basle, Switzerland in 1985. He currently engages in strategic alliances and special projects with Sybase, the enterprise software and services company. He is the author of two popular blogs including his Database Trends Blog (a behind the scenes look at the evolution of database technology) and his Technology Tips Blog (step-by-step instructions on today’s challenging technology).

Kevin Sherlock is a database administrator for Children’s Hospital in Omaha Nebraska and a member of TeamSybase. Kevin has been a frequent contributor to the ASE newsgroup community for many years and has extensive experience with all aspects of ASE including performance and tuning the server, and Transact-SQL. Kevin has been working with ASE since version 4.9.2, and also has experience working with Replication Server, and Sybase IQ. He was the recipient of the ISUG Innovation and Achievement Award in 2005, and the ISUG Technical Journal Award in 2008.

Harry Helal is program manager for Embarcadero’s database flagship products DBArtisan and Rapid SQL. He has 20 years of database experience including ASE, IQ and Replication Server. Prior to joining Embarcadero, he was the database manager at Lavalife for more than six years. Prior to that, he was a senior Sybase DBA consultant, providing services to many leading DBA teams including Pepsi Bottling Group, Enbridge Gas Distribution, and Royal Bank Dominion Securities.

Scott Walz has more than 15 years of experience in database development and administration and currently serves as the senior director of product management for Embarcadero. In this position, Scott oversees the direction of the company’s database product family, while focusing on database development and administration products. Prior to joining Embarcadero eight years ago, Scott served as a development lead for Louisville Gas & Electric.

About Embarcadero Technologies
Embarcadero Technologies, Inc. is a leading provider of award-winning tools for application developers and database professionals so they can design systems right, build them faster and run them better, regardless of their platform or programming language. Ninety of the Fortune 100 and an active community of more than three million users worldwide rely on Embarcadero products to increase productivity, reduce costs, simplify change management and compliance and accelerate innovation. Founded in 1993, Embarcadero is headquartered in San Francisco, with offices located around the world. Embarcadero is online at www.embarcadero.com.

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