House of Fraser launches new winter 2010 shoes collection online

House of Fraser, the premium department store has launched its winter 2010 footwear collection by Kurt Geiger group online. The Kurt Geiger Group offers affordable luxury shoes on the House of Fraser website. Customers can shop online to purchase this season’s on-trend shoes from Kurt Geiger, KG by Kurt Geiger and Carvela. They offer the latest fashion and a variety of shoe collections inspired by the latest catwalk trends.

Kurt Geiger’s winter footwear collection focuses on three main trends.

’And God Created Woman!’ celebrates all that is startlingly stunning in the female form, this trend is inspired by a French-feeling femininity. Sultry and classically sexy, this look channels the power of the fairer sex with footwear that champions the spindle heeled stilettos and the powerful punch of platform shoes. Pretty bows with a girlish touch appear across all brands from sky high patent KG by Kurt Geiger, to classically chic points by Kurt Geiger. The timeless tones of luxurious lingerie are key for winter and what better way to tap into the trend than with a blush and black lace platform court for grown up glamour from Carvela.

The ’Rich Adventurers’ trend plays homage to the lifestyles of the rich and famous and Kurt Geiger shoes takes all manner of outdoor winter pursuits and infuses them with high fashion flair. The trend for military and biker boots is set to stay another season but the penchant for androgyny gains strength with all the trappings of jet-set aviation and alpine activity. Faux fur, shearling and knitwear is omnipresent in ready-to-wear but the buck doesn’t stop here, with Kurt Geiger footwear coming laden with trimmings and textures, a look that is sure to have customers striding the streets in style when the snow falls. Customers can find a range of shoes by Kurt Geiger online at House of Fraser.

Winter is the season for tactile fabrics and Kurt Geiger doesn’t disappoint with luxury leathers and sumptuous suede across knee-highs and shoe boots.

For customers who love sophistication, the ’Chic and Grown Up’ trend is the perfect choice for them. Echoing in the footsteps of the key ready-to-wear trend for the season, Kurt Geiger takes a turn towards creating simplistic silhouettes with delicate detailing. ’Chic’, ’sophisticated’ and ’classical’ are all buzz words for styles that go the extra mile, offering prolonged wearability and enduring appeal.

The influence of this ’less is more’ mantra appears across the spectrum of timeless tonal combinations of camel, chocolate, navy and grey, alongside the ubiquitous brilliant black. This look is all about refined dressing, designed to be worn with strong tailoring and everlasting garments. Team block heels from Kurt Geiger with the ultimate camel coat or simple stilettos with cigarette pants. KG by Kurt Geiger complements grown-up chic with pretty mid-heeled bow courts and Carvela channels the look with camel patent pumps and mary-janes.

ENDS

About House of Fraser
House of Fraser is a department store group with 61 enviable locations across the UK and Ireland and a fully transactional website. As one of the best known names on the high street, House of Fraser has presented customers with an unrivalled nationwide department store for more than 160 years. The company was acquired by the Highland consortium in November 2006 marking the beginning an exciting new chapter in its history. The group has annual sales in excess of £1.25bn and employs 6,500 House of Fraser staff and 10,000 concession staff through 5 million sq ft of selling space. HouseofFraser.co.uk launched in 2007 and currently boasts over 650 brands and 125,000 individual products.

Press Contact:
Amy Rountree
Social Media & Online PR manager
House of Fraser
27 Baker Street
London
W1U 8AH
020 7003 4096
www.houseoffraser.co.uk

Contact Information

Amy Rountree

Social Media & Online PR manager

House of Fraser

Contact via E-mail