Unisys Selects StrawberryFrog to Lead Branding Effort
BLUE BELL, Pa., April 11, 2006 – Unisys Corp. (NYSE:UIS) today announced that it has selected StrawberryFrog of New York as its agency of record to help develop and execute the company’s re-branding strategy, focusing on an integrated approach for positioning Unisys as a global provider of secure business operations.
“StrawberryFrog is not the obvious choice for Unisys as an agency, but it should show the world how serious we are about re-building our brand into something that is relevant, progressive and of value to our clients,” said Ellyn Raftery, vice president and general manager of Worldwide Marketing and Communications at Unisys. ”The Frogs instinctively grasp the issues facing our clients, and demonstrated they can build brand stature and lead a truly integrated campaign.”
“By selecting StrawberryFrog,” Raftery said, “Unisys is taking an unconventional approach to increasing brand presence that is not centered on traditional advertising/media as much as it is focused on new channels, new media and an integrated, global, “go-to-market” model.”
“StrawberryFrog will focus on building our brand where we have our strongest credentials and our clients have their largest, most multi-dimensional needs,” said Raftery. “We look forward to communicating to the market a whole new paradigm for what clients can achieve by securing their business operations.”
“Unisys is a company on the rise, with unique and different solutions to the problems facing global business today,” said Scott Goodson, CEO and Chief Creative Officer of StrawberryFrog. “We at StrawberryFrog are confident that the depth and quality of our strategic resources and fresh creative thinking will make an incredibly positive impact on the Unisys brand. Together with the new management of Unisys we will build a vibrant and sustainable leading brand.”
Unisys is a worldwide technology services and solutions company. Our consultants apply Unisys expertise in consulting, systems integration, outsourcing, infrastructure, and server technology to help our clients achieve secure business operations. We build more secure organizations by creating visibility into clients’ business operations. Leveraging Unisys 3D Visible Enterprise, we make visible the impact of their decisions – ahead of investments, opportunities and risks. For more information, visit www.unisys.com.
RELEASE NO.: 0411/8645
Unisys is a registered trademark of Unisys Corporation. All other brands and products referenced herein are acknowledged to be trademarks or registered trademarks of their respective holders.
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