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LeadFormix Publishes White Paper on Marketing Automation 2.0 - Closing the Marketing and Sales Gap with a Next- Generation Collaborative Platform


San Francisco, CA - October 19, 2010 -- LeadFormix, a provider of next-generation marketing automation 2.0 solutions, announced today that it is making available its white paper, “Marketing Automation 2.0 - Closing the Marketing and Sales Gap with a Next-Generation Collaborative Platform”.

The study addresses the issues with the existing marketing automation 1.0 solution, which is all about automating the process within the marketing departments to set up and measure online marketing campaigns. The white paper discusses how marketing campaign automation, when done in a vacuum, is not very meaningful, since there is no integration with the other moving parts within the overall marketing and sales process, making the existing marketing automation 1.0 business segment perfect for disruption.

The study elaborates that marketing automation 2.0 is all about ’collaboration’ to produce leads and accelerate the marketing and sales process at multiple levels. Rather than existing in silos, marketing, sales, channels, and partners can all share a unified ’opportunity view’, establish a more productive deal-flow, and drive success as measured in leads converted to sales opportunities.

This white paper describes the advantages and capabilities of the next-generation marketing automation 2.0 platform, which is built on the basics of the web 2.0 world.

Topics covered in the white paper include:

- Defining Marketing Automation 2.0
- Marketing Automation 1.0: Current Challenges
- Marketing Automation 2.0: Next-Generation
- Marketing Automation 2.0 Architecture
- Benefits of Marketing Automation 2.0

If you would like to download a copy of the white paper, please visit:

About LeadFormix

LeadFormix is a leader in next-generation marketing automation and sales enablement, providing a game-changing, real-time solution that delivers a new level of enriched lead data, enabling enterprise sales and marketing teams to uncover hidden opportunities, accurately identify online visitor intent and decision-makers, and deliver powerful, targeted, real-time responses to qualified prospects. LeadFormix was founded by experienced software executives from Microsoft, Yodlee, Autonomy, and Healtheon. LeadFormix has offices in California, Michigan, and India.

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 Marketing Automation
 Marketing Automation2.0
 Marketing-Sales alignment
 Sales enablement
 marketing automation tool

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