Apple’s iPad Coming to AT&T Stores on October 28

Dallas, Texas, Cupertino, California, --

AT&T* and Apple® today announced that all three iPad™ Wi-Fi + 3G models will be available at more than 2,200 AT&T stores starting Thursday, October 28. AT&T will offer customers 3G Apple iPad Data Plans, complete with Apple’s easy, on-device activation and management. All iPad data plans are available without a term contract and include unlimited access to AT&T’s 23,000+ domestic Wi-Fi Hot Spots.

“We can’t wait to showcase the amazing features of iPad Wi-Fi + 3G in our stores across the country just in time for the holidays,” said Glenn Lurie, AT&T President of Emerging Devices, Resale and Partnerships, AT&T Mobility and Consumer Markets. “With our breakthrough iPad data plans starting at just $14.99 and access to AT&T Wi-Fi Hot Spots around the country at no extra cost, our customers will have the best of both worlds.”

“We look forward to expanding the reach of iPad allowing even more customers to experience the magic of iPad for themselves,” said Tim Cook, Apple’s COO. “As we approach the holiday season, we are very happy that customers will now be able to buy iPad Wi-Fi + 3G at AT&T stores.”

iPad allows users to connect with their apps and content in a more intimate, intuitive and fun way than ever before. Users can browse the web, read and send email, enjoy and share photos, watch HD videos, listen to music, play games, read ebooks and much more, all using iPad’s revolutionary Multi-Touch™ user interface. iPad Wi-Fi + 3G models are just 0.5 inches thick and weigh just 1.6 pounds—thinner and lighter than any laptop or netbook—and deliver up to 10 hours of battery life for surfing the web on Wi-Fi, watching videos or listening to music, and up to nine hours of surfing the web using a 3G data network.**

Apple’s App StoreSM offers iPad users access to the world’s largest catalog of apps with over 280,000 apps, and more than 30,000 iPad-specific apps in 20 categories including games, business, news, sports, health, reference and travel. With Apple’s iBookstoreSM, the best way to browse, buy and read books on a mobile device, iPad users have access to more than 100,000 books from major and independent publishers.

Pricing and Availability

All iPad Wi-Fi + 3G models will be available beginning Thursday, October 28 in AT&T Stores across the US for a suggested retail price of $629 for 16GB, $729 for 32GB, and $829 for 64GB. Domestic data plans for iPad are priced at $14.99 per month for 250MB and $25 per month for 2GB with no term contract. Both plans include unlimited access to AT&T’s 23,000+ domestic Wi-Fi Hot Spots.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

**Battery life depends on device settings, usage and other factors. Actual results vary.

About Apple
Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates - AT&T operating companies - are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T |DIRECTV brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. In 2010, AT&T again ranked among the 50 Most Admired Companies by FORTUNE® magazine.