Coca-Cola® Telenovela Club Gives Eight People from Across the Country a Trip of a Lifetime
Winners and their Families Won a Dream Vacation to Walt Disney World ® Resort, and a Meet and Greet with Telenovela Stars Cristian de la Fuente and Jacqueline Bracamontes
Two More Coca-Cola Telenovela Club Promotions Coming in 2011
ATLANTA, – Who said dreams can’t come true? Thanks to the Coca-Cola Telenovela Club, eight families from across the country were able to open happiness and create memories as they received the star treatment on a five-day, four-night vacation for six to Walt Disney World® Resort in Orlando. The families from Phoenix, Ariz., Miami, Fla., Chicago, Ill., Channelview and Frisco, Texas, Brooklyn, N.Y., and Modesto and Lawndale, Calif., enjoyed airfare, accommodations at Disney’s Animal Kingdom Lodge and tickets to all four Disney theme parks filled with fun, fantasy and Disney’s lovable characters. In addition, the winners received a pampering session at a spa plus a magical meet and greet with telenovela superstars Cristian de la Fuente and Jacqueline Bracamontes.
“For more than 100 years, Coca-Cola has been part of the dreams and celebrations shared by Hispanic families. From bautizos to quinceañeras, from our kids’ sports victories to graduation and treasured family vacations, Coke has always been there to refresh dreams, bring people together and help create new family memories,” said Reinaldo Padua, Assistant Vice President, Hispanic Marketing, Coca-Cola North America. “These families experienced unforgettable moments of happiness as they enjoyed five days of fun at Walt Disney World, met some of their favorite telenovela stars and drank plenty of ice cold Coca-Cola.”
Beyond the magic of the Disney World experience, Coca-Cola extended the red carpet to allow the winners the opportunity to meet two of their favorite telenovela stars – Cristian de la Fuente and Jacqueline Bracamontes. The winners and their families spent time with the actors and attended a meet and greet gala dinner.
“Through the Coca-Cola Telenovela Club we’re able to spend time with real fans who support us and enjoy our telenovelas,” said de la Fuente and Bracamontes. “We made great memories with the families selected for this wonderful experience. We hope they’ll treasure them for many years to come.”
“Coca-Cola’s Telenovela Club red carpet gala embodies the spirit of Disney Parks’ new campaign, ’Let The Memories Begin,’” said Greg Albrecht, Vice President, Alliance Marketing, Disney Destinations. “Together with our friends at Coke, we were thrilled to provide a dream-come-true Disney experience for the winners and their families that will create lasting memories to be shared with friends and fans alike.”
In addition to the local radio promotions, people nationwide had the chance to win a memorable vacation to Walt Disney World Resort in Orlando and meet two telenovela stars through an online sweepstakes at My Coke Rewards (MCR). Coca -Cola also partnered with Best Buy to offer fans the opportunity to enter a text-to-win sweepstakes for a chance to celebrate like a star and win a vacation. The MCR and Best Buy winners and their families joined the others for an unforgettable five-day, four-night experience at Walt Disney World Resort.
Continuing its efforts to offer relevant programs to the Hispanic market, the Company announced that it will have two additional Coca-Cola Telenovela Club promotions in 2011. The next fan event could be as early as spring 2011, so telenovela fans should stay tuned to www.mycokerewards.com for more information.
The Coca-Cola Telenovela Club is part of the Company’s overall 2010 Hispanic marketing effort, which features both traditional and non-traditional media, including television, radio and cinema advertising, digital, out-of-home, point-of-sale, and targeted sampling activities. Fans should look out for more Coca-Cola Telenovela Club events in 2011.
About My Coke Rewards
With more than 15 million registered members, www.mycokerewards.com is one of the top consumer packaged goods loyalty websites and the number one beverage website in the U.S. My Coke Rewards helps consumers find lots of little and big things that put a smile on their face every time they enjoy a Coca-Cola product. Consumers may join My Coke Rewards by going online and setting up a rewards account at www.mycokerewards.com. Members then accumulate points by entering the My Coke Rewards codes found under the cap or on inside flap of fridge packs of any of the hundreds of participating Coca-Cola products in a variety of brands and sizes. My Coke Rewards codes may also be found on bonus offers on cups, scratch cards and coupons. Members then easily redeem rewards for great prizes and gifts, enter sweepstakes or donate points to their local school, favorite charity or cause. Since its inception in 2006, My Coke Rewards members have entered more than 1 billion codes from participating brands.
About The Coca-Cola Company
The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 450 sparkling and still brands. Along with Coca-Cola, recognized as the world’s most valuable brand, the Company’s portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid and Georgia Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.5 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.
About Walt Disney World Resort / The Walt Disney Co.:
Walt Disney World Resort is a contiguous 40-square-mile, world-class entertainment and recreation center located at Lake Buena Vista, Fla., 20 miles southwest of Orlando. Open daily, year-round, it features four theme parks (Magic Kingdom, Epcot, Disney’s Hollywood Studios and Disney’s Animal Kingdom); two water adventure parks (Blizzard Beach and Typhoon Lagoon); 34 resort hotels (24 owned and operated by Walt Disney World, includes seven Disney Vacation Club resort properties); 81 holes of golf on five courses; two full-service spas; Disney’s Wedding Pavilion; ESPN Wide World of Sports Complex; and Downtown Disney, an entertainment-shopping-dining complex encompassing the Marketplace, Pleasure Island and West Side.
The Walt Disney Co. has a rich legacy of creativity and exceptional storytelling that brings families together in unique and memorable ways. Creative excellence is coupled with a strong commitment to community service and diversity.
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